The Marketing Major at Avila
Prepare for the fast-paced, dynamic field of marketing with a B.A. in Marketing degree from Avila. You’ll learn concepts key to the industry, including market research, external relations, product management, and others from our highly accomplished business faculty. And thanks to the program’s comprehensive curriculum, you’ll enter the workforce comfortable with the inner workings of modern businesses and organizations.
The program is 100% online and built on a foundation of individualized instruction, meaning you’ll be able to count on direct interactions with your professors and your peers in and out of the classroom.
A perfect fit for working students looking for a degree that is valued in a wide cross-section of industries. The Bureau of Labor Statistics (BLS) projects that jobs for advertising, promotions, and marketing managers will grow by 10% between 2020-2030, while positions for market research analysts are projected to expand by an impressive 22% by the end of the decade.
Transcript
I’m Dr. Brian Buckler. I am professor of marketing in both the undergraduate and MBA program here at Avila. I’m also the director of undergraduate business development and I’ve been here for 24 years.
Marketing is one of the five majors in the School of Business and it’s a class that everybody has to take — for good reason. It’s valuable for all students, both majors and minors, to take. I like teaching marketing because it’s probably the funnest area of business. Students tend to get really good internships, it ideally pairs with most of the other majors if students want to double major, and marketing majors right now, with the economy being so good, usually get pretty good jobs right out of the gate.
For me, the best part about Avila is it’s a great place to work and therefore I think it’s a great place to go to school. There’s a feeling when you do visit the campus that we like our jobs and the students are happy to be here.
A unique aspect for the department or the major is the amount of flexibility that we have. For a small school, most of the business majors also have a double major or a minor, or a really great internship. And they get really good jobs when they finish here.
Skills Total Credit Hours: 6
Fundamentals of Communication
Composition I
Liberal Arts Core Total Credit Hours: 26
From Renaissance to Modernism
General Biology – Cell & Genes w/Lab
Global Literature
American Experience II
Mathematical Modeling & Reasoning
Ethics
Intro to Sociology
World Religion
Peace Studies
Major Requirements Total Credit Hours: 60
Accounting I
Accounting II
Legal Aspects of Business
Writing a Business Plan
Writing Plans and Presentations
Navigating the Digital Society
Microeconomics
Macroeconomics
Statistical Analysis
Composition II
Finance
Marketing
General Psychology
Marketing Policy
Marketing Research
Consumer Behavior
Digital Marketing Communication
Personal Selling
International Marketing
Elective Total Credit Hours: 25
Total Required Credit Hours: 120
(Books and class materials are your responsibility in all Adult undergraduate programs.)
Are you interested in marketing?
Be Prepared for Your Career
Your Marketing degree builds a strong background and exposure to this popular, fast-paced, and dynamic field. The flexibility of Avila’s marketing degree opens doors to opportunities in advertising/public relations, marketing research, personal selling, sales, consulting, and brand/product management to name but a few. Marketing majors are also very well-positioned to enter MBA programs of study.
“I’m a transfer student, so I was nervous about adapting to a new school. But so many of my professors have been so supportive and encouraging. I know I made the right decision.”
— Natalia Kidder, marketing minor
Avila Marketing graduates are pursuing careers as:
- Brand Manager
- Advertising Manager
- Public Relations Officer
Avila School of Business graduates choose to work at:
- T-Mobile
- Burns & McDonnell
Transferring to Avila?
We work with you to make the most of your transfer credits so you’re on track to graduate with a bachelor’s degree.
An Environment to Enhance your Education
“The class size coupled with the professors, allow for a personalized experience that exceeded my expectations.”
Dylan Carnahan / ’20 Marketing
Contact
Danielle Weaver, Adult Undergraduate Advisor (CIPGS)
P: 816.501.2945 / E: danielle.weaver