Master of Science in Technology Management: Digital Marketing

BU 601 focuses on understanding and managing individual and group behavior in organizations, stress management and well-being, and ethical responsibilities in business. The course explores the organizational behavior model, diversity’s role in interpersonal interactions, and job satisfaction measurement. Students learn about emotions, moods, and the relevance of intellectual and physical abilities. The curriculum covers virtual communication in modern organizations and the negotiation process. It addresses stress management at individual and organizational levels and examines group decision-making strengths and weaknesses. By integrating these topics, the course provides a comprehensive understanding of human behavior in organizational settings, equipping students with essential skills for effective management and ethical leadership in today’s dynamic business environment.

OD 655 examines the fundamental role of creativity and innovation in leadership and organizational development. The course connects these concepts to various organizational practices, including human resources programs and organizational development interventions. Students explore the significance of creativity and innovation at individual, team, and organizational levels. The curriculum emphasizes the application of creative and innovative approaches to problem-solving, human resources management, team dynamics, and diversity initiatives. By focusing on these areas, the course aims to enhance organizational effectiveness and adaptability. Students gain proficiency in relevant terminology, concepts, and analytical techniques, preparing them to foster innovation and creativity in their professional roles and contribute to organizational growth and success.

OD 688 provides a comprehensive exploration of leadership theory within the context of management and organizations. The course surveys a broad spectrum of leadership theories and the research underpinning them. Students learn to analyze various models of leadership behavior and effectiveness, understanding both their strengths and limitations. The curriculum examines how organizational structures, followers, and situations influence leadership effectiveness. It also delves into the impact of leadership on change processes within organizations. By the end of the course, students are equipped to compose their own set of guiding principles for leadership development. This approach enables students to apply theoretical knowledge practically, developing their leadership skills and understanding of organizational dynamics.

PM 672 offers a comprehensive overview of project management, focusing on its main components, project metrics, and strategies to improve project success rates. The course explores various project management approaches, including traditional IPECC, agile, and scrum methodologies. Students gain familiarity with key project metrics and learn to perform basic calculations, acquiring practical tools for use in their professional environments. The curriculum emphasizes the critical balance between hard and soft skills essential for project managers’ success. It covers interpersonal dynamics, project lifecycle planning, and effective management of project participation, teamwork, and conflict. The course also provides insights into the PMP exam, preparing students for professional certification. This practical approach equips students with the skills needed to navigate complex project environments successfully.

This capstone course is the culminating experience for the Master of Science in Technology Management Digital Marketing program, integrating key competencies in both management and data science. Students will develop a comprehensive portfolio showcasing their work. The final portfolio serves as a professional showcase of their skills, preparing them for leadership roles in technology management. FA.

The Internship provides students with hands-on, real-world experience in applying digital science principles within professional settings. Students will work with industry partners, research institutions, or technology-driven organizations to gain practical insights into the work of a data scientist.

Through an immersive internship, students will apply theoretical knowledge to solve real-world challenges, develop technical and strategic problem-solving skills, and gain exposure to industry best practices. Additionally, students will engage in professional networking, career development activities, and reflective learning experiences to prepare for leadership roles. (20 clock hours equals .5 credit) FA.

Introduction for managers and entrepreneurs to the fundamentals of marketing including product, pricing, promotion, distribution/logistics, segmentation and marketing research with special emphasis on global marketing and ethics.

This course focuses on the strategic aspects of engaging consumers in the modern digital landscape. Students will explore various theories, frameworks, and best practices for creating meaningful and lasting relationships between brands and consumers. The course will cover topics such as consumer behavior, customer journey mapping, personalization strategies, omnichannel marketing, and data-driven consumer insights. Through case studies, group discussions, and practical projects, students will learn how to develop and execute effective consumer engagement strategies for foster brand loyalty, drive customer retention, and maximize customer lifetime value. FA

Study of advertising, personal selling, sales promotion, publicity and digital marketing/technology as they relate to managing successful brands and integrating marketing communication systems to ethically connect managers and entrepreneurs with diverse target markets. Prerequisite: MK 610.

Through case analysis and simulation technology, graduate students learn to analyze opportunities and challenges associated with the development, execution, evaluation, and redirection of marketing efforts in a wide range of organizations; culminates in a real-world service-learning project. Prerequisite: MK 610.

Introduction for managers and entrepreneurs to the techniques, technologies and methods utilized in planning, executing, and communicating results of modern marketing research; culminates in a real-world service-learning project. Prerequisite: MK 610.

Analysis of the techniques, methods, and technologies utilized by managers and entrepreneurs in digital, social, and mobile marketing strategies at various stages of product/brand life cycle. Prerequisite: MK 610. SU.