BSBA: Marketing

B.S.B.A. – Marketing

Avila University’s Marketing major provides a strong background to enter this popular, fast-paced, and dynamic field.  This flexible degree opens doors to exciting opportunities in advertising/public relations, marketing research, personal selling, sales, consulting, brand/product management to name but a few.  Marketing majors are also very well-positioned to enter MBA programs of study.  Avila University’s Marketing students frequently pursue high-quality internships, part-time work, and related minors such as Communication or Psychology to position themselves for a wider selection of career options.

SPECIAL NOTE: If a student graduates with relevant work or internship experience, the student can expect a higher starting salary and more career options, such as in the areas of Advertising and Marketing Management.

MAJOR RELATED REQUIREMENTS

  • CS 210 Navigating the Digital Society
  • EN 112 Composition 2
  • PY 101 General Psychology

BUSINESS CORE REQUIREMENTS

  • AC 201 Principles of Accounting I
  • AC 202 Principles of Accounting II
  • BL 305 Legal Aspects of Business I
  • BU 340 Business Communications
  • BU 499 Business Policy
  • EC 202 Principles of Microeconomics
  • EC 203 Principles of Macroeconomics
  • EC 240 Statistical Analysis
  • EC 241 Quantitative Analysis
  • FI 330 Finance
  • MG 321 Management OR MG 322 Organizational Behavior & Development
  • MG 498 Strategic Management
  • MK 310 Marketing

MARKETING MAJOR REQUIREMENTS

  • MK 415 Marketing Policy (CE)
  • MK 417 Marketing Research
  • Four (4) of the following:
    • EC 340 Statistical Analysis II: Regression
    • MK 312 Consumer Behavior
    • MK 313 Promotion Strategy
    • MK 316 Personal Selling
    • MK 411 International Marketing (GS)
    • MK 412 Services Marketing

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