Strategic Communication Program

Are you interested in learning how to effectively communicate messages? This curriculum provides a broad foundation in communication theory, media analysis, ethics, and persuasion strategies. Core courses build abilities in advertising, public relations, branding, presentation, and analytics. Topics include campaign development, audience engagement, crisis response, and integrated marketing. Students also gain business acumen through courses in management, marketing, law, economics, and organizational behavior. With a real-world approach, the program emphasizes hands-on skills in writing, content creation, data analysis, and project leadership. Other learning experiences include conflict resolution, diversity training, and professional internships.

Graduates emerge with expertise to develop cohesive messaging and engagement plans that advance organizational goals. They are equipped to ethically lead stakeholder communication, amplify brand stories, measure impact, and adapt to new media landscapes.