Strategic Communication Program

The Strategic Communication major at Avila

This program offers a valuable asset to virtually any organization or business as it is designed to be flexible for working professionals. The courses are delivered in a convenient and flexible online format. 

Are you interested in learning how to effectively communicate messages? This curriculum provides a broad foundation in communication theory, media analysis, ethics, and persuasion strategies. Core courses build abilities in advertising, public relations, branding, presentation, and analytics. Topics include campaign development, audience engagement, crisis response, and integrated marketing. Students also gain business acumen through courses in management, marketing, law, economics, and organizational behavior. With a real-world approach, the program emphasizes hands-on skills in writing, content creation, data analysis, and project leadership. Other learning experiences include conflict resolution, diversity training, and professional internships.

Graduates emerge with expertise to develop cohesive messaging and engagement plans that advance organizational goals. They are equipped to ethically lead stakeholder communication, amplify brand stories, measure impact, and adapt to new media landscapes.

This program is one of Avila’s flexible programs. It can be done online as an undergraduate program, online as a master’s program or you can combine in-person core classes with the online courses for a true hybrid undergraduate experience. Choose the program best suited for you!

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Be Prepared for Your Career

With versatile skills and strategic perspective, graduates add value across corporate communication roles from analyst to director.

  • Communication Specialist
  • Public Relations Manager
  • Brand Strategist


Dept. of Comunications
11901 Wornall Road / Kansas City

Danielle Weaver, Adult Student Success Advisor
P: 816.501.2945 / E: danielle.weaver

Transferring to Avila?

Did you know that you can get college credit for work history? Learn more about the Prior Learning Assessment Transfer hours!

All degree programs

Undergraduate: online and On Campus
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Undergraduate: online and On Campus
With over 60 degree programs and minors, Avila offers flexibility to build a degree plan that works for you.
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Graduate: Online and On campus
Graduate: Online and On campus
Our Graduate programs are mostly online but we also have on-campus opportunities.
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International Student Programs
International Student Programs
Avila offers a wide variety of courses that ensure access to high quality programs for a diverse population of international students.
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