Marketing, B.A. Adult Degree

The Marketing Major at Avila

Prepare for the fast-paced, dynamic field of marketing with a B.A. in Marketing degree from Avila. You’ll learn concepts key to the industry, including market research, external relations, product management, and others from our highly accomplished business faculty. And thanks to the program’s comprehensive curriculum, you’ll enter the workforce comfortable with the inner workings of modern businesses and organizations.

The program is 100% online and built on a foundation of individualized instruction, meaning you’ll be able to count on direct interactions with your professors and your peers in and out of the classroom.

A perfect fit for working students looking for a degree that is valued in a wide cross-section of industries. The Bureau of Labor Statistics (BLS) projects that jobs for advertising, promotions, and marketing managers will grow by 10% between 2020-2030, while positions for market research analysts are projected to expand by an impressive 22% by the end of the decade.

BE SEEN. The mentoring mentality of Avila’s faculty not only gives you personal connections to your professors but also access to their networks outside of the classroom.

Skills Total Credit Hours: 6

Fundamentals of Communication
Composition I

Liberal Arts Core Total Credit Hours: 26

From Renaissance to Modernism
General Biology – Cell & Genes w/Lab
Global Literature
American Experience II
Mathematical Modeling & Reasoning
Intro to Sociology
World Religion
Peace Studies

Major Requirements Total Credit Hours: 60

Accounting I
Accounting II
Legal Aspects of Business
Writing a Business Plan
Writing Plans and Presentations
Navigating the Digital Society
Statistical Analysis
Composition II
General Psychology
Marketing Policy
Marketing Research
Consumer Behavior
Digital Marketing Communication
Personal Selling
International Marketing

Elective Total Credit Hours: 25

Total Required Credit Hours: 120

Curriculum Sheet 2019-20

Curriculum Sheet 2018-19

Curriculum Sheet 2017-18

Curriculum Sheet 2016-17

Estimated 2022-2023 costs before financial aid
Adult Student Undergraduate Tuition =  $410 / credit hour
(Books and class materials are your responsibility in all Adult undergraduate programs.)
President Ronald Slepitza smiles on the commencement stage
Are you interested in marketing?
Marketing minor, Natalia Kidder

Be Prepared for Your Career

Your Marketing degree builds a strong background and exposure to this popular, fast-paced, and dynamic field.  The flexibility of Avila’s marketing degree opens doors to opportunities in advertising/public relations, marketing research, personal selling, sales, consulting, and brand/product management to name but a few.  Marketing majors are also very well-positioned to enter MBA programs of study. 

“I’m a transfer student so I was nervous about adapting to a new school. But so many of my professors have been so supportive and encouraging. I know I made the right decision.”
— Natalia Kidder, marketing minor

Three students point at the graduation stage while standing in the crowd wearing their caps and gowns.

Avila Marketing graduates are pursuing careers as:

  • Brand Manager
  • Advertising Manager
  • Public Relations Officer
Avila School of Business graduates choose to work at:
  • T-Mobile
  • Burns & McDonnell

Transferring to Avila?

We work with you to make the most of your transfer credits so you’re on track to graduate with a bachelor’s degree.

An Environment to Enhance your Education

Hooley-Bunschu Learning Commons

This is not your mother’s library. State-of-the-art study rooms, public workstations, tutoring services, and access to 50,000 on-campus volumes, plus millions of database articles await you.

Classroom in the Learning Commons

Guaranteed Internship Opportunities

All first-year undergraduate students are guaranteed an internship or research experience opportunity.

Two students working closely at a computer

Close to Everything Kansas City

At Avila, you’re only 15 minutes away from world-class museums, historical landmarks, professional sports venues, and centers of culture, commerce, and industry.

Kansas City skyline with Union Station in the foreground

Find Your Mentor

Avila’s faculty will challenge you, inspire you, and become more than just another teacher.

Graphic design professor working over the shoulder of her students

Alumni Dylan Carnahan Marketing major

“The class size coupled with the professors, allow for a personalized experience that exceeded my expectations.”

Dylan Carnahan / ’20 Marketing


Danielle Weaver, Adult Student Success Advisor
P: 816.501.2945 / E:

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