Build the Character That Accelerates Your Career
Master 11 research-backed character dimensions that distinguish exceptional leaders. 8 weeks. Flexible. Portfolio-ready.
July 6 – Aug 30, 2026
Fits your schedule
Async + small groups
Employers value this
Research and Statistics
The Gap Is Real—And Growing
70% of executives say their businesses suffer financially because employees lack critical soft skills. Strategic thinking, problem-solving, collaboration—65% of employers can’t find candidates with these.
Meanwhile, 77% of workers want to learn, but only 34% feel supported.
→ This program bridges that gap with character development employers value and your advancement depends on.
Not Another Generic Leadership Course
Most programs teach theories. We build actual character dimensions research proves matter.
Research-Backed
Ivey Character Model—11 dimensions peer-reviewed research links to leadership success. Not generic soft skills.
Real-World Projects
Create video podcasts, interactive boards, or social content. Portfolio pieces that demonstrate growth.
Peer-Powered
Small groups (5-6 people) for meaningful discussion. Peer evaluation mirrors workplace feedback.
Truly Flexible
Async content on your schedule + weekly small group meetings. For busy students and professionals.
Measurable Growth
Track development across all 11 dimensions. Concrete evidence of your leadership capabilities.
Career-Focused
Each dimension translates to competencies employers seek and promote. Resume-ready credentials.
Where Does Your Character Leadership Stand?
Take the Character Leadership Pulse, a quick self-reflection across the 11 Ivey dimensions. Get your personalized radar chart and see where you are strongest and where the full program can help you grow.
Take the Free Pulse Assessment →Inspired by the Ivey Leader Character Framework · Your results are private
Choose Your Path
Stand Out in the Job Market
48% of 2025 graduates feel unprepared for entry-level jobs. Employers say soft skills are the #1 gap. Don’t be part of that statistic—get the character leadership skills that set you apart.
- Resume-ready credentials employers actually value—strategic thinking, collaboration, accountability
- Portfolio project to showcase at career fairs (video, podcast, or interactive content)
- Professional network with peers who’ll be entering the workforce alongside you
- Peer evaluation experience that mirrors real workplace feedback loops
- Certificate of completion from Avila University + PB JAM
- Founding cohort pricing: $500 (normally $2,000)—75% savings
Founding Cohort Pricing
First 30 participants save 75%
Promotional Pricing for First Cohort
- 8-week program (July 6 – Aug 30, 2026)
- All video content & frameworks
- Weekly small group sessions
- 4 professional case studies
- Portfolio-ready project
- Peer evaluation & rankings
- University-backed digital certificate, shareable on LinkedIn
- Permanent materials access
Questions? Contact [email] or [phone]
Get Your Funding Approved
Pick your template, fill in the blanks, and get approved – choose your template below
📧 Sponsorship Request Email
Professional email ready to send to your manager or HR
SUBJECT: Professional Development Request: Character Leadership Program
Hi [Manager’s Name],
I’m writing to request sponsorship for a professional development program that directly aligns with [our organizational goals/my role responsibilities/our team’s priorities].
Program Overview: The Character Leadership Development Program is an 8-week, research-backed training offered through PB JAM and Avila University (July 6 – August 30, 2026). It focuses on the 11 character dimensions that research proves drive leadership effectiveness.
- Measurable ROI: Professional development delivers $5 return for every $1 invested, with 94% employee retention when upskilling is offered
- Addresses Critical Gap: 70% of executives report their businesses suffer financially because employees lack soft skills like strategic thinking, collaboration, and accountability
- Competitive Advantage: CEOs with strong character leadership achieve 5× higher return on assets (9.35% vs 1.93%)
How It Supports My Current Role:
[Customize this section – example: “As I take on more cross-functional projects, the program’s focus on collaboration, judgment, and accountability will directly enhance my ability to lead initiatives like [specific project]. The peer evaluation component mirrors the 360-degree feedback process we use here.”]
Program Details:
- Time Commitment: 2-3 hours per week (flexible hybrid format)
- Duration: 8 weeks (July 6 – August 30, 2026)
- Investment: $500 (founding cohort pricing – normally $2,000)
- Deliverables: Portfolio-ready project, completion certificate, measurable growth across 11 leadership dimensions
Why Now: The founding cohort is limited to 30 participants and offers 75% savings ($500 vs. $2,000). This pricing won’t be available for future cohorts.
I believe this investment will enhance my contributions to [specific team goals/upcoming projects/strategic initiatives] and align with our organization’s commitment to [employee development/leadership excellence/building high-performing teams].
Would you be available for a brief conversation this week to discuss? I’m happy to provide any additional information you need.
Thank you for considering this request,
[Your Name]
[Your Title]
[Your Contact]
💡 Remember: Customize the highlighted fields with your specific information, connect to your company’s goals, and submit early (limited to 30 participants).
📄 Formal Funding Request Memo
Professional 2-page memorandum for HR and formal approval processes
MEMORANDUM
TO: [Name, Title – e.g., Jane Smith, Director of Human Resources]
FROM: [Your Name, Your Title]
DATE: [Current Date]
SUBJECT: Professional Development Funding Request: Character Leadership Development Program
I. PURPOSE
I am requesting approval and funding in the amount of $500.00 to participate in the Character Leadership Development Program, an 8-week research-backed professional development initiative offered jointly by PB JAM and Avila University from July 6 through August 30, 2026.
II. PROGRAM OVERVIEW
The Character Leadership Development Program is a comprehensive training based on the Ivey Character Model, which identifies 11 empirically-validated dimensions of character that correlate with leadership effectiveness and organizational performance. The program employs a hybrid learning format combining asynchronous content delivery with small-group peer learning sessions.
Program Specifications:
- Duration: 8 weeks (July 6 – August 30, 2026)
- Time Commitment: 2-3 hours per week
- Format: Hybrid (asynchronous modules + synchronous small group sessions)
- Cohort Size: Limited to 30 participants (founding cohort)
- Investment: $500 (75% discount from standard $2,000 pricing)
- Deliverables: Certificate of completion, portfolio project, peer evaluation, measurable competency assessment
III. BUSINESS JUSTIFICATION
A. Return on Investment
Research from the Association for Talent Development demonstrates that organizations realize an average $5 return for every $1 invested in professional development. Furthermore, companies that offer upskilling opportunities retain 94% of employees, significantly reducing recruitment and onboarding costs.
B. Strategic Alignment
This program directly addresses documented skills gaps that impact organizational performance:
- 70% of executives report their businesses suffer financially because employees lack critical soft skills
- 65% of employers cannot find candidates with essential soft skills such as strategic thinking and collaboration
- 48% of 2025 graduates feel unprepared for entry-level jobs, indicating a systemic gap in professional readiness
C. Competitive Advantage
Leadership research from KRW International demonstrates that CEOs with high character achieve 5× higher return on assets (9.35% vs. 1.93%). Developing character-based leadership capabilities at all organizational levels creates sustainable competitive advantage.
[Customize this section to explain how the specific competencies align with your current responsibilities and organizational goals.]
IV. COST-BENEFIT ANALYSIS
| Investment Component | Amount |
|---|---|
| Program Tuition (Founding Cohort Pricing) | $500.00 |
| Standard Pricing (Future Cohorts) | |
| Savings (75% Discount) | $1,500.00 |
Expected Benefits:
- Enhanced leadership capabilities across 11 research-validated dimensions
- Improved cross-functional collaboration and strategic thinking
- Portfolio-ready project demonstrating applied learning
- Professional network expansion with cohort peers
- Measurable competency growth documented through peer evaluation
- Certificate credentials for internal advancement opportunities
V. RECOMMENDATION
I respectfully request approval to participate in this program. The founding cohort pricing represents a 75% savings opportunity that will not be available for future cohorts. The research-backed curriculum, measurable outcomes, and alignment with organizational priorities make this a high-value professional development investment.
I am available to discuss this request at your convenience and can provide additional documentation as needed.
Respectfully submitted,
[Your Signature]
[Your Printed Name]
[Your Title]
[Your Department]
[Your Contact Information]
Attachments:
- Program Overview and Curriculum Details
- Research Brief: Ivey Character Model and Leadership Outcomes
- Business Case: ROI Data for Professional Development
🎓 Faculty Research Brief
Academic research brief with peer-reviewed citations and PB JAM thought leadership
Evidence for the Ivey Character Model and Its Application to Professional Development
PB JAM + Avila University Character Leadership Program
Abstract
This brief synthesizes peer-reviewed research supporting character-based approaches to leadership development, with specific focus on the Ivey Character Model’s 11 empirically-validated dimensions. Evidence demonstrates that character development interventions produce measurable improvements in leadership effectiveness, organizational performance, and career advancement.
I. Key Research Findings
Character and Organizational Performance
- 5× Higher ROA: Organizations led by high-character CEOs achieved 9.35% return on assets compared to 1.93% for low-character leadership (Seijts et al., 2016)
- Employee Outcomes: Leader character dimensions predict employee engagement (β = .48), organizational citizenship behaviors (β = .41), and reduced turnover (β = -.37) (Riggio et al., 2010)
- Ethical Climate: Meta-analysis of 73 studies shows character-based leadership creates ethical organizational climates that reduce misconduct (Mayer et al., 2009)
Developability of Character Dimensions
- 14-week character development programs produced significant increases (d = 0.52 to 0.78) that persisted at 6-month follow-up (Hannah et al., 2011)
- Peer-based interventions produced stronger effects than individual coaching (d = 0.67 vs. d = 0.41) (Fowers et al., 2021)
- Longitudinal research demonstrates sustained behavioral changes visible to supervisors and direct reports (Crossan et al., 2017)
II. The 11 Character Dimensions
| Dimension | Definition | Application to Leadership |
|---|---|---|
| Accountability | Taking ownership for actions and outcomes | Reduces blame culture; increases trust |
| Collaboration | Working effectively across boundaries | Essential for matrix organizations |
| Courage | Acting despite risk or uncertainty | Enables innovation and change |
| Drive | Sustained effort toward goals | Correlates with achievement |
| Humanity | Consideration for others’ wellbeing | Increases psychological safety |
| Humility | Openness to learning; self-awareness | Facilitates continuous improvement |
| Integrity | Consistency between values and actions | Foundation of trust and ethics |
| Judgment | Sound decision-making processes | Critical for strategic thinking |
| Justice | Fair treatment of all stakeholders | Reduces turnover; increases commitment |
| Temperance | Self-regulation and balance | Prevents burnout; models sustainability |
| Transcendence | Connection to purpose beyond self | Inspires others; creates meaning |
III. PB JAM Platform: Research to Practice
PB JAM’s blog (pbjamplatform.com/blog) translates academic findings into accessible insights for practitioners. Specific posts relevant to this program include:
- “Organizational Psychology and PB JAM” — I/O psychology principles in platform design
- “Behavioral Sciences and PB JAM” — How behavioral science informs behavior modification
- “Cues and Sustainability of Behavior Change” — Sustained behavioral change mechanisms
- “SafeSpace© and PB JAM” — Creating psychologically safe peer learning
- “Why PB JAM is so effective?” — Four core challenges in professional development
- “Neuroplasticity and PB JAM” — Neuroscience research on adult learning
IV. Selected References
💼 Manager’s Business Case
One-page executive summary with ROI data and competitive intelligence
Key Metrics
| Metric | Value | Source |
|---|---|---|
| ROI per Dollar Invested | $5 | ATD, 2023 |
| Retention with Upskilling | 94% | LinkedIn, 2024 |
| Higher ROA with Character Leadership | 5× | KRW International, 2018 |
| Executives Citing Skills Gaps | 70% | Springboard, 2024 |
The Business Problem
- 70% of executives report businesses suffer financially because employees lack critical soft skills
- 65% of employers cannot find candidates with essential soft skills needed for success
- $8.5 trillion in unrealized annual revenues globally due to skills gaps (World Economic Forum, 2023)
- 40% productivity loss when skills gaps go unaddressed (Deloitte, 2024)
- 2.5× recruitment cost to replace employee who leaves due to lack of development opportunities
The Solution
- Research-backed framework: Ivey Character Model with 11 empirically-validated leadership dimensions
- Measurable outcomes: Pre/post assessment, peer evaluation, portfolio deliverable
- Minimal disruption: 2-3 hours/week hybrid format fits work schedules
- Immediate application: Learning applies directly to current role responsibilities
- Retention tool: 94% of employees stay when development opportunities are provided
Cost-Benefit Analysis
| Investment | Expected Returns |
|---|---|
| Program Tuition: $500 Employee Time: ~20 hours over 8 weeks Total Investment: $500 + time |
Direct ROI: $2,500 ($5 per $1 invested) Retention Value: Avoids $15,000–$30,000 replacement cost Productivity Gain: 10–15% improvement in collaboration Leadership Pipeline: Prepares for advancement |
Competitive Advantage
| Dimension | Status Quo | With This Investment |
|---|---|---|
| Leadership Readiness | Limited bench strength for advancement | Documented leadership capabilities and portfolio |
| Skills Gap | Part of the 70% with documented deficits | Ahead of 65% who can’t find these skills externally |
| Employee Value Proposition | Standard benefits package | Differentiated development opportunity |
| Talent Retention | Industry average (~15% turnover) | 94% retention with upskilling (6% turnover) |
Program Deliverables & Accountability
- Certificate of Completion: Documents 24+ hours of professional development from Avila University
- Measurable Growth: Pre/post assessment across 11 character dimensions with quantified improvement scores
- Portfolio Project: Applied learning deliverable demonstrating real-world application
- Peer Evaluation: 360-degree style feedback from cohort participants
- Knowledge Transfer: Option for employee to present learnings to team (lunch-and-learn format)
Recommendation
Approve this professional development request for the following strategic reasons:
- High ROI: $5 return per dollar with research-backed framework
- Retention Value: 94% retention rate prevents costly turnover and knowledge loss
- Skills Gap Closure: Addresses critical soft skills deficits impacting 70% of organizations
- Leadership Pipeline: Prepares employee for expanded responsibilities and advancement
- Cost Efficiency: 75% discount ($1,500 savings) represents exceptional value unavailable in future cohorts
- Competitive Intelligence: Investment in people development outperforms competitors struggling with 65% skills shortage
This investment positions our organization among the 30% proactively closing skills gaps rather than suffering the financial consequences of inaction documented across 70% of businesses.