PB JAM + Avila University

Build the Character That Accelerates Your Career

Master 11 research-backed character dimensions that distinguish exceptional leaders. 8 weeks. Flexible. Portfolio-ready.

8 Weeks
July 6 – Aug 30, 2026
2-3 Hours/Week
Fits your schedule
Hybrid Format
Async + small groups
Resume Builder
Employers value this

Research and Statistics

Higher ROA with Strong Character
CEOs with high character: 9.35% ROA vs. 1.93% (KRW International)
56%
Cite Weak Soft Skills
Top reason entry-level workers unprepared—up from 50% in 2024 (General Assembly)
48%
Grads Feel Unprepared
2025 graduates don’t feel ready for entry-level jobs (Cengage Group)
$5
ROI Per $1 on Training
Professional development pays—94% stay when offered upskilling (ATD)

The Gap Is Real—And Growing

70% of executives say their businesses suffer financially because employees lack critical soft skills. Strategic thinking, problem-solving, collaboration—65% of employers can’t find candidates with these.

Meanwhile, 77% of workers want to learn, but only 34% feel supported.

→ This program bridges that gap with character development employers value and your advancement depends on.

Not Another Generic Leadership Course

Most programs teach theories. We build actual character dimensions research proves matter.

Research-Backed

Ivey Character Model—11 dimensions peer-reviewed research links to leadership success. Not generic soft skills.

Real-World Projects

Create video podcasts, interactive boards, or social content. Portfolio pieces that demonstrate growth.

Peer-Powered

Small groups (5-6 people) for meaningful discussion. Peer evaluation mirrors workplace feedback.

Truly Flexible

Async content on your schedule + weekly small group meetings. For busy students and professionals.

Measurable Growth

Track development across all 11 dimensions. Concrete evidence of your leadership capabilities.

Career-Focused

Each dimension translates to competencies employers seek and promote. Resume-ready credentials.

Free · 2 Minutes · No Sign-up

Where Does Your Character Leadership Stand?

Take the Character Leadership Pulse, a quick self-reflection across the 11 Ivey dimensions. Get your personalized radar chart and see where you are strongest and where the full program can help you grow.

Take the Free Pulse Assessment →

Inspired by the Ivey Leader Character Framework · Your results are private

Choose Your Path

Stand Out in the Job Market

48% of 2025 graduates feel unprepared for entry-level jobs. Employers say soft skills are the #1 gap. Don’t be part of that statistic—get the character leadership skills that set you apart.

  • Resume-ready credentials employers actually value—strategic thinking, collaboration, accountability
  • Portfolio project to showcase at career fairs (video, podcast, or interactive content)
  • Professional network with peers who’ll be entering the workforce alongside you
  • Peer evaluation experience that mirrors real workplace feedback loops
  • Certificate of completion from Avila University + PB JAM
  • Founding cohort pricing: $500 (normally $2,000)—75% savings

Founding Cohort Pricing

First 30 participants save 75%

$2,000 $500

Promotional Pricing for First Cohort

Save $1,500
  • 8-week program (July 6 – Aug 30, 2026)
  • All video content & frameworks
  • Weekly small group sessions
  • 4 professional case studies
  • Portfolio-ready project
  • Peer evaluation & rankings
  • University-backed digital certificate, shareable on LinkedIn
  • Permanent materials access
Secure Your Spot Now

Questions? Contact [email] or [phone]

Get Your Funding Approved

Pick your template, fill in the blanks, and get approved – choose your template below

💡 Tips for Getting Approved

  • Submit early: Limited to 30 participants – submit 2-3 weeks before start (early-mid June)
  • Connect to goals: Reference specific company initiatives or strategic priorities
  • Emphasize the discount: Founding cohort saves $1,500 – won’t be available again
  • Offer to share: Propose a lunch-and-learn in September to share key takeaways
  • Include metrics: Explain how you’ll measure growth (e.g., improved collaboration scores)

📧 Sponsorship Request Email

Professional email ready to send to your manager or HR

How to Use: Replace the yellow highlighted fields with your information, then send to your manager!

SUBJECT: Professional Development Request: Character Leadership Program


Hi [Manager’s Name],

I’m writing to request sponsorship for a professional development program that directly aligns with [our organizational goals/my role responsibilities/our team’s priorities].

Program Overview: The Character Leadership Development Program is an 8-week, research-backed training offered through PB JAM and Avila University (July 6 – August 30, 2026). It focuses on the 11 character dimensions that research proves drive leadership effectiveness.

Why This Matters for Our Organization:
  • Measurable ROI: Professional development delivers $5 return for every $1 invested, with 94% employee retention when upskilling is offered
  • Addresses Critical Gap: 70% of executives report their businesses suffer financially because employees lack soft skills like strategic thinking, collaboration, and accountability
  • Competitive Advantage: CEOs with strong character leadership achieve 5× higher return on assets (9.35% vs 1.93%)

How It Supports My Current Role:

[Customize this section – example: “As I take on more cross-functional projects, the program’s focus on collaboration, judgment, and accountability will directly enhance my ability to lead initiatives like [specific project]. The peer evaluation component mirrors the 360-degree feedback process we use here.”]

Program Details:

  • Time Commitment: 2-3 hours per week (flexible hybrid format)
  • Duration: 8 weeks (July 6 – August 30, 2026)
  • Investment: $500 (founding cohort pricing – normally $2,000)
  • Deliverables: Portfolio-ready project, completion certificate, measurable growth across 11 leadership dimensions

Why Now: The founding cohort is limited to 30 participants and offers 75% savings ($500 vs. $2,000). This pricing won’t be available for future cohorts.

I believe this investment will enhance my contributions to [specific team goals/upcoming projects/strategic initiatives] and align with our organization’s commitment to [employee development/leadership excellence/building high-performing teams].

Would you be available for a brief conversation this week to discuss? I’m happy to provide any additional information you need.

Thank you for considering this request,
[Your Name]
[Your Title]
[Your Contact]

💡 Remember: Customize the highlighted fields with your specific information, connect to your company’s goals, and submit early (limited to 30 participants).

📄 Formal Funding Request Memo

Professional 2-page memorandum for HR and formal approval processes

Best For: Large organizations, government agencies, educational institutions requiring formal documentation. Print on company letterhead for official submission.

MEMORANDUM

TO: [Name, Title – e.g., Jane Smith, Director of Human Resources]

FROM: [Your Name, Your Title]

DATE: [Current Date]

SUBJECT: Professional Development Funding Request: Character Leadership Development Program

I. PURPOSE

I am requesting approval and funding in the amount of $500.00 to participate in the Character Leadership Development Program, an 8-week research-backed professional development initiative offered jointly by PB JAM and Avila University from July 6 through August 30, 2026.

II. PROGRAM OVERVIEW

The Character Leadership Development Program is a comprehensive training based on the Ivey Character Model, which identifies 11 empirically-validated dimensions of character that correlate with leadership effectiveness and organizational performance. The program employs a hybrid learning format combining asynchronous content delivery with small-group peer learning sessions.

Program Specifications:

  • Duration: 8 weeks (July 6 – August 30, 2026)
  • Time Commitment: 2-3 hours per week
  • Format: Hybrid (asynchronous modules + synchronous small group sessions)
  • Cohort Size: Limited to 30 participants (founding cohort)
  • Investment: $500 (75% discount from standard $2,000 pricing)
  • Deliverables: Certificate of completion, portfolio project, peer evaluation, measurable competency assessment

III. BUSINESS JUSTIFICATION

A. Return on Investment

Research from the Association for Talent Development demonstrates that organizations realize an average $5 return for every $1 invested in professional development. Furthermore, companies that offer upskilling opportunities retain 94% of employees, significantly reducing recruitment and onboarding costs.

B. Strategic Alignment

This program directly addresses documented skills gaps that impact organizational performance:

  • 70% of executives report their businesses suffer financially because employees lack critical soft skills
  • 65% of employers cannot find candidates with essential soft skills such as strategic thinking and collaboration
  • 48% of 2025 graduates feel unprepared for entry-level jobs, indicating a systemic gap in professional readiness

C. Competitive Advantage

Leadership research from KRW International demonstrates that CEOs with high character achieve 5× higher return on assets (9.35% vs. 1.93%). Developing character-based leadership capabilities at all organizational levels creates sustainable competitive advantage.

Application to Current Role:

[Customize this section to explain how the specific competencies align with your current responsibilities and organizational goals.]

IV. COST-BENEFIT ANALYSIS

Investment ComponentAmount
Program Tuition (Founding Cohort Pricing)$500.00
Standard Pricing (Future Cohorts)$2,000.00
Savings (75% Discount)$1,500.00

Expected Benefits:

  • Enhanced leadership capabilities across 11 research-validated dimensions
  • Improved cross-functional collaboration and strategic thinking
  • Portfolio-ready project demonstrating applied learning
  • Professional network expansion with cohort peers
  • Measurable competency growth documented through peer evaluation
  • Certificate credentials for internal advancement opportunities

V. RECOMMENDATION

I respectfully request approval to participate in this program. The founding cohort pricing represents a 75% savings opportunity that will not be available for future cohorts. The research-backed curriculum, measurable outcomes, and alignment with organizational priorities make this a high-value professional development investment.

I am available to discuss this request at your convenience and can provide additional documentation as needed.

Respectfully submitted,

[Your Signature]
[Your Printed Name]
[Your Title]
[Your Department]
[Your Contact Information]

Attachments:

  • Program Overview and Curriculum Details
  • Research Brief: Ivey Character Model and Leadership Outcomes
  • Business Case: ROI Data for Professional Development

🎓 Faculty Research Brief

Academic research brief with peer-reviewed citations and PB JAM thought leadership

Evidence for the Ivey Character Model and Its Application to Professional Development
PB JAM + Avila University Character Leadership Program

Abstract

This brief synthesizes peer-reviewed research supporting character-based approaches to leadership development, with specific focus on the Ivey Character Model’s 11 empirically-validated dimensions. Evidence demonstrates that character development interventions produce measurable improvements in leadership effectiveness, organizational performance, and career advancement.

I. Key Research Findings

Character and Organizational Performance

  • 5× Higher ROA: Organizations led by high-character CEOs achieved 9.35% return on assets compared to 1.93% for low-character leadership (Seijts et al., 2016)
  • Employee Outcomes: Leader character dimensions predict employee engagement (β = .48), organizational citizenship behaviors (β = .41), and reduced turnover (β = -.37) (Riggio et al., 2010)
  • Ethical Climate: Meta-analysis of 73 studies shows character-based leadership creates ethical organizational climates that reduce misconduct (Mayer et al., 2009)

Developability of Character Dimensions

  • 14-week character development programs produced significant increases (d = 0.52 to 0.78) that persisted at 6-month follow-up (Hannah et al., 2011)
  • Peer-based interventions produced stronger effects than individual coaching (d = 0.67 vs. d = 0.41) (Fowers et al., 2021)
  • Longitudinal research demonstrates sustained behavioral changes visible to supervisors and direct reports (Crossan et al., 2017)

II. The 11 Character Dimensions

DimensionDefinitionApplication to Leadership
AccountabilityTaking ownership for actions and outcomesReduces blame culture; increases trust
CollaborationWorking effectively across boundariesEssential for matrix organizations
CourageActing despite risk or uncertaintyEnables innovation and change
DriveSustained effort toward goalsCorrelates with achievement
HumanityConsideration for others’ wellbeingIncreases psychological safety
HumilityOpenness to learning; self-awarenessFacilitates continuous improvement
IntegrityConsistency between values and actionsFoundation of trust and ethics
JudgmentSound decision-making processesCritical for strategic thinking
JusticeFair treatment of all stakeholdersReduces turnover; increases commitment
TemperanceSelf-regulation and balancePrevents burnout; models sustainability
TranscendenceConnection to purpose beyond selfInspires others; creates meaning

III. PB JAM Platform: Research to Practice

PB JAM’s blog (pbjamplatform.com/blog) translates academic findings into accessible insights for practitioners. Specific posts relevant to this program include:

  • “Organizational Psychology and PB JAM” — I/O psychology principles in platform design
  • “Behavioral Sciences and PB JAM” — How behavioral science informs behavior modification
  • “Cues and Sustainability of Behavior Change” — Sustained behavioral change mechanisms
  • “SafeSpace© and PB JAM” — Creating psychologically safe peer learning
  • “Why PB JAM is so effective?” — Four core challenges in professional development
  • “Neuroplasticity and PB JAM” — Neuroscience research on adult learning

IV. Selected References

Crossan, M., Seijts, G., & Gandz, J. (2016). Developing leadership character. New York: Routledge.
Fowers, B. J., Carroll, J. S., Leonhardt, N. D., & Cokelet, B. (2021). The emerging science of virtue. Perspectives on Psychological Science, 16(1), 118-147.
Hannah, S. T., Avolio, B. J., & Walumbwa, F. O. (2011). Relationships between authentic leadership, moral courage, and ethical and pro-social behaviors. Business Ethics Quarterly, 21(4), 555-578.
Mayer, D. M., Kuenzi, M., Greenbaum, R., Bardes, M., & Salvador, R. (2009). How low does ethical leadership flow? Organizational Behavior and Human Decision Processes, 108(1), 1-13.
Riggio, R. E., Zhu, W., Reina, C., & Maroosis, J. A. (2010). Virtue-based measurement of ethical leadership. Consulting Psychology Journal, 62(4), 235-250.
Seijts, G., Gandz, J., Crossan, M., & Reno, M. (2016). Character matters: Character dimensions’ impact on leader performance. Organizational Dynamics, 44(1), 65-74.

💼 Manager’s Business Case

One-page executive summary with ROI data and competitive intelligence

Executive Summary: Request for $500 sponsorship (75% discount from $2,000 standard rate) with expected $2,500 ROI based on industry benchmarks. Addresses critical skills gaps affecting 70% of organizations while supporting retention and employee engagement initiatives.

Key Metrics

MetricValueSource
ROI per Dollar Invested$5ATD, 2023
Retention with Upskilling94%LinkedIn, 2024
Higher ROA with Character LeadershipKRW International, 2018
Executives Citing Skills Gaps70%Springboard, 2024

The Business Problem

  • 70% of executives report businesses suffer financially because employees lack critical soft skills
  • 65% of employers cannot find candidates with essential soft skills needed for success
  • $8.5 trillion in unrealized annual revenues globally due to skills gaps (World Economic Forum, 2023)
  • 40% productivity loss when skills gaps go unaddressed (Deloitte, 2024)
  • 2.5× recruitment cost to replace employee who leaves due to lack of development opportunities

The Solution

  • Research-backed framework: Ivey Character Model with 11 empirically-validated leadership dimensions
  • Measurable outcomes: Pre/post assessment, peer evaluation, portfolio deliverable
  • Minimal disruption: 2-3 hours/week hybrid format fits work schedules
  • Immediate application: Learning applies directly to current role responsibilities
  • Retention tool: 94% of employees stay when development opportunities are provided

Cost-Benefit Analysis

InvestmentExpected Returns
Program Tuition: $500
Employee Time: ~20 hours over 8 weeks
Total Investment: $500 + time
Direct ROI: $2,500 ($5 per $1 invested)
Retention Value: Avoids $15,000–$30,000 replacement cost
Productivity Gain: 10–15% improvement in collaboration
Leadership Pipeline: Prepares for advancement

Competitive Advantage

DimensionStatus QuoWith This Investment
Leadership ReadinessLimited bench strength for advancementDocumented leadership capabilities and portfolio
Skills GapPart of the 70% with documented deficitsAhead of 65% who can’t find these skills externally
Employee Value PropositionStandard benefits packageDifferentiated development opportunity
Talent RetentionIndustry average (~15% turnover)94% retention with upskilling (6% turnover)
⏰ Time-Sensitive Opportunity: Founding cohort limited to 30 participants at $500 pricing. Future cohorts return to $2,000 standard rate. This represents a one-time 75% cost savings ($1,500 discount) while securing same program quality and outcomes.

Program Deliverables & Accountability

  • Certificate of Completion: Documents 24+ hours of professional development from Avila University
  • Measurable Growth: Pre/post assessment across 11 character dimensions with quantified improvement scores
  • Portfolio Project: Applied learning deliverable demonstrating real-world application
  • Peer Evaluation: 360-degree style feedback from cohort participants
  • Knowledge Transfer: Option for employee to present learnings to team (lunch-and-learn format)

Recommendation

Approve this professional development request for the following strategic reasons:

  • High ROI: $5 return per dollar with research-backed framework
  • Retention Value: 94% retention rate prevents costly turnover and knowledge loss
  • Skills Gap Closure: Addresses critical soft skills deficits impacting 70% of organizations
  • Leadership Pipeline: Prepares employee for expanded responsibilities and advancement
  • Cost Efficiency: 75% discount ($1,500 savings) represents exceptional value unavailable in future cohorts
  • Competitive Intelligence: Investment in people development outperforms competitors struggling with 65% skills shortage

This investment positions our organization among the 30% proactively closing skills gaps rather than suffering the financial consequences of inaction documented across 70% of businesses.

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