Strategic Communication Master's Program

Avila’s M.A. in Strategic Communication curriculum:

• Elevates the study of how to create purposeful information and share it, both on an interpersonal and organizational level using advanced strategic techniques and tactics.
• Unites both the art and the science of persuasive communication.
• Builds an advanced understanding of the need and how to engage all organizational stakeholders
• Develops effective messaging strategies that reflect the integration of advertising, marketing, public relations, and branding initiatives using persuasion theory and best practices

 

Foundation Courses (21 credit hours)

BU 601 – Business, Government, & Society (3)
CO 511 – Strategic Communication Theory (3)
CO 552 – Strategic Communication & Leadership (3)
CO 591 – Communication Theory & Research Methods (3)
CO 632 – Strategic Communications & Social Media (3)

CO 698 – Professional Services Capstone (3) or
CO 699 – Research Based Capstone (3)

PY 612 – Advanced Cognitive Processes (3)

 

Elective Courses (12 credit hours)

Choose four courses from the list below:

CO 515 – Seminar in Integrated Marketing Communication (3)
CO 663 – Strategic Communications in Sports (3)
MG 622 – Organization Behavior & Development (3)
MK 611 – International Marketing (3)
MK 615 – Marketing Strategy (3)
HA 671 – Health Care Systems (3)
HA 673 – Special Problems in Health Care Management (3)

 

 

 

Students may earn a Graduate Certificate in Strategic Communication  by completing 15 hours (5 – 3-hour credit courses) in the foundation coursework.

CO 552 – Introduction to Strategic Communication (3 credit hours)
CO 391/591 – Communication Theory and Research Methods (3 credit hours)
CO 545 – Strategic Communication and Leadership (3 credit hours)
CO 6XX – Strategic Communication and Social Media (3 credit hours)
BU 610 – Business, Government & Society (3 credit hours)

*Students in the Certificate Program will be considered part of the Master of Arts in Strategic Communication program.