Strategic Communication

The Strategic Communication B.A. major at Avila

Pairing communication theory and skills with psychological and business principles, Avila’s bachelor of arts degree in Strategic Communication will give you a dynamic, future-proof set of skills key to any business or organization. Built specifically for working adults, parents, and caregivers, this degree offers the flexibility you need to succeed.

By majoring in communications studies you’ll learn how to effectively and appropriately interact with a wide array of constituencies, with messaging tailored to the needs of unique audiences. Your coursework will cover the theory and practice of communication needed by organizational leadership. Your classes will combine academic work, case studies, and hands-on experience to create messages across media platforms: traditional, digital, internet, social, and emerging media.

From help with admissions, financial aid, academic advising, and through the challenges of daily life, our student support services are here to help see you through graduation.

You can do this: Fully online communications degree.

Set your own pace — each session runs eight weeks in online classes. Scheduled throughout the year you can start at any time and progress at the speed of your life.

Logo for CAEL for academic year 2020-21

At Avila we understand that learning takes place outside the classroom. Through the Council on Adult and Experiential Learning (CAEL) you can earn college credit through transfer, prior learning portfolio, correspondence, military service, and standardized tests. To get credit for what you already know, see our page on Prior Learning Assessment (PLA).

Student making a presentation.
EARN YOUR DEGREE AT THE SPEED OF LIFE. Eight-week sessions keep you moving and on track, to graduation with the flexibility that working students need for success.
Estimated 2021-2022 costs before financial aid
Adult Student Undergraduate Tuition =  $468 / credit hour
(Books and class materials are your responsibility in all Adult undergraduate programs.)
Are you interested in strategic communication?
Group of three adult students studying at a table in the Learning Commons

Be Prepared for Your Career

Working adults not only leave our program prepared academically, but they also benefit from the network of connections of their instructors. Your classes will be lead by professionals who are active in their fields. Small class sizes. Interactive and collaborative courses. You’ll find your mentor here.

Four students stand together taking selfies in their caps and gowns

Avila Strategic Communication B.A. graduates are pursuing careers as:

  • Advertising and Promotions Managers
  • Marketing Managers
  • Fundraising Managers
  • Marketing or Public Relations Associate
Avila Strategic Communication B.A. graduates have the skills to work in a wide variety of companies:
  • Advertising and Marketing firms
  • In-house Corporate Communication departments
  • Non-profit Organizations

An Environment to Enhance your Education

Learning Commons

Located in the Hooley-Bundschu Library, this cutting-edge space is complete with flexible study areas, meeting rooms, and the latest technology. Dedicated lounge areas and access to our substantive on-site holdings mean you don’t have to compromise while you’re studying for that next exam.

Students lounging in Hodes Center

Center for Student Excellence

If you need help in the classroom, help with your schedule, or a counselor, Avila’s Center for Student Excellence (CSE) is here. Your success is what makes Avila special. The CSE makes your move into college smoother and can assist you throughout your college journey.

4+1 Strategic Communication M.A. Degree Option

Earn your Bachelor’s degree and Master’s together

Interested in earning your Master’s faster? The Avila School of Visual & Communication Arts offers an early admission option to outstanding communication students. This option allows you to earn your bachelor’s and master’s degrees in as few as five years. Students are eligible to apply in their junior year. Once accepted, you can begin taking graduate-level courses in the senior year of your undergraduate degree and complete your Master of Arts in Strategic Communication in one additional year.


Institute for Professional Studies, Foyle Hall
11901 Wornall Road / Kansas City, MO 64145 / 816-501-2400

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