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OER | Marketing

On this webpage you will find  OER Marketing textbooks along with supplemental materials and a few lecture videos

The purpose of these discipline-specific pages is to display content that might be of interest to faculty who are considering adopting open educational resources for use in their classes. This list of content is by no means exhaustive.  The nature of open educational resources is very collaborative and it is in that spirit that we encourage any comments about the content featured on this page or recommendations of content that are not already listed here. 

Open Textbook Collections

BC Open Textbooks
The B.C. Open Textbook Project provides textbooks including: eMarketing: The Essential Guide to Online Marketing and Principles of Marketing.

College Open Textbooks - Business
The College Open Textbooks Collaborative provides Business textbooks that study business principles and marketing.

Lumen Learning
Lumen Learning provides a Marketing text that covers various chapters such as Consumer Marketing and Social Responsibility and Ethics in Marketing.

MERLOT is a curated collection of free and open online teaching, learning, and faculty development services contributed and used by an international education community.

OER Commons
OER Commons provides a curated collection of textbooks and resources for Marketing studies.

Open Stax
Open Stax provides textbooks, such as 
"Effective Article Marketing For Promotion and Profit" and "Marketing Plan."

Open Textbook Library
Open Textbook Library provides a list of textbooks, such as "Media Innovation and Entrepreneurship", "Legal Aspects of Marketing and Sales", and "Launch! Advertising and Promotion in Real Time."

Courses and Videos

Every course on Coursera is taught by top instructors from the world’s best universities and educational institutions. Courses include recorded video lectures, auto-graded and peer-reviewed assignments, and community discussion forums.

Future Learn - Marketing
Future Learn Provides two to six week courses such as "Digital Skills: Digital Marketing" and "Marketing Analytics."

Open Learn - Money & Business
Take a course that provides you with a short introduction to innovation and entrepreneurship, clarifying some key themes and terminology and helping you to examine your own views about these important subjects or gain an insight into facilitating meetings and discussions in the workplace.

TED ED: Lessons Worth Sharing
Create and share lessons around any TED-Ed original, TED Talk or YouTube Video.

University Videos
This Digital Library portal contains the metadata of the YouTube Channels of the world's Top Universities.

YouTube - Marketing
A collection of educational videos posted on YouTube.

Additional Resources

American Business Association
The American Business Association (ABA) is a non-profit organization serving the goals and needs of small businesses, the self-employed, independent contractors, and entrepreneurs from across the nation.

American Marketing Association
AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™.

Internet Archive: Digital Library
Internet Archive is a non-profit library of millions of free books, movies, software, music, websites, and more.

Meta Press
Meta Press provides resources and step-by-step guides to increase website traffic and how to make a website.


All original content on this page is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. It is not necessary to seek permission to reuse the content, although – per the terms of the license – attribution is required. 

Attribution: "Content from University of Oklahoma Libraries."

All linked-to content adheres to its respective license.

Creative Commons License


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