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Degree Requirements

Degree Requirements

ADVERTISING & PUBLIC RELATIONS

Degree Requirements

 

The Communication department provides a broad base of theoretical and practical coursework in the communications industry. The candidate for the Bachelor of Arts degree must fulfill all general degree requirements. In addition to completing core foundation courses and mastering the use of software across the field, students will develop skills suited to their particular career interests.

 

Communication

CO 225

Mass Media & Society

CO/AR 271

Digital Media & Software 

CO 360

Issues in Media Law

CO 391

Communication Theory

CO 495

Internship

CO 499

Senior Seminar

 

 

Advertising & Public Relations

CO 213

CO 216

Strategic Presentations

Corporate Script Writing

CO 235

Principles of Advertising

CO 317

Promotional Writing

CO 319

Ad Campaign Planning

CO 331

PR Concepts

CO 415

Integrated Branding

CO 435

Ad/PR Practicum

CO 452

Corporate Communications Seminar

 

3 credit hours of Talon Media Practicum

 AR 221 or AR 322 or CO 380

May be used as additional 

Communication credits

3 credit hours of Communication (CO) electives

 

 

 

 

The Avila Promise

  • Tuition Protection
  • 4-Year Graduation Guarantee
  • Internship or Research Guarantee
  • up to $1,000 Travel Award

 

That’s the Avila Promise.

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