Marketing

B.S.B.A. - Marketing

Avila University’s Marketing major provides a strong background to enter this popular, fast-paced and dynamic field.  This flexible degree opens doors to exciting opportunities in advertising/public relations, marketing research, personal selling, sales, consulting, brand/product management to name but a few.  Marketing majors are also very well-positioned to enter MBA programs of study.  Avila University's Marketing students frequently pursue high-quality internships, part-time work and related minors such as Communication or Psychology to position themselves for a wider selection of career options.


SPECIAL NOTE: If a student graduates with relevant work or internship experience, the student can expect a higher starting salary and more career options, such as in the areas of Advertising and Marketing Management.

Course Requirements

Course Requirements

AVILA CORE REQUIREMENTS >>>

MAJOR RELATED REQUIREMENTS
 

CS 210 Navigating the Digital Society
EN 112  Composition 2  
PY 101  General Psychology

      
BUSINESS CORE REQUIREMENTS 

AC 201 Principles of Accounting I   
AC 202 Principles of Accounting II
BL 305 Legal Aspects of Business I
BU 340 Business Communications
BU 499 Business Policy
EC 202 Principles of Microeconomics
EC 203 Principles of Macroeconomics
EC 240 Statistical Analysis
EC 241 Quantitative Analysis
FI 330 Finance
MG 321 Management  OR
MG 322 Organizational Behavior & Development
MG 498 Strategic Management
MK 310 Marketing 
     
 
MARKETING MAJOR REQUIREMENTS

MK 415 Marketing Policy (CE)
MK 417 Marketing Research   

Four (4) of the following:  

EC 340 Statistical Analysis II:  Regression 
MK 312 Consumer Behavior   
MK 313 Promotion Strategy   
MK 316 Personal Selling   
MK 411 International Marketing (GS)   
MK 412 Services Marketing   


Curriculum Sheet  2017-18

Curriculum Sheet  2016-17

Career Opportunities

The Avila Promise

  • Lower Tuition Rate
  • Tuition Protection
  • 4-Year Graduation Guarantee
  • Internship or Research Guarantee
  • up to $1,000 Travel Award

 

That’s the Avila Promise.

AMAKC Event - Email Marketing

Email Marketing / IP Targeting

Student scholarship seats available! Register now.

Meet our Avila Inspired Business Alumni!

two school of business alumni

be inspired business studentsMeet two Avila Inspired School of Business alumni who share their college experience and exciting roles in the corporate world.

The Arts at Avila: These Shining Lives

these shining lives
February 22-25
Evening performances: 7:30 p.m. 
Sunday matinee: 2:00 p.m.
Goppert Theatre on the Bill and Jean Buchanan Stage

> Order tickets

AU News

Avila University is seeking comments from the public about the University in preparation for its periodic evaluation by its regional accrediting agency. The University will host a visit February 26-27, 2018 with a team representing the Higher Learning Commission (HLC). Avila University has been accredited by HLC since 1946. The team will review the institution’s ongoing ability to meet HLC’s Criteria for Accreditation.

The public is invited to submit comments regarding the University to the following address:

Public Comment on Avila University,
Higher Learning Commission,
230 South LaSalle Street, Suite 7-500
Chicago, IL 60604-1411

The public may also submit comments on HLC’s website at www.hlcommission.org/comment.

Comments must address substantive matters related to the quality of the institution or its academic programs. Comments must be in writing.

All comments must be received by January 19, 2018.