VISCOM: Healthcare Communications

Healthcare Communication

A significant obstacle for healthcare professionals is their ability to employ mass communication and social media in order to engage individuals to embrace healthy lifestyle actions. A dedicated Healthcare Communication specialist is prepared to address this challenge.

The School of Visual and Communication Arts Healthcare Communication concentration will equip students with the tools necessary to design, produce, analyze and evaluate media products, strategies, procedures, and content delivery for individuals, organizations, and corporations in the health-related industry. Whether creating health communication programs for needed populations, contextualizing healthcare issues for legislators, or educating patients on their healthcare rights, the healthcare industry is in need of communication professionals able to navigate media messages that will motivate and inform the general public.

Healthcare Communication Career outcomes

This program is designed for those students who want to work in the health-relevant field, but direct-patient care is not where they want to be. Students who are interested in a career as a Healthcare Communication specialist must be able to: write, publicly present, be creative and flexible, explain ideas in a coherent manner, be a team player and have strong computer, digital media, and organizational skills.

Healthcare Communication degrees are growing exponentially at colleges and universities across the United States. Health Communicators work directly with (and often overlap) job duties with Health Educators and Health Information Directors. This partnership develops, implements disseminates health and wellness information to the public and the healthcare community. This collaborative effort cultivates community-based programs that promote health education, as well as develop resources and training for healthcare professionals.

The program’s curriculum includes a core of Communication foundations, healthcare information, message design and dissemination of information about public health, and managing change in health organizations and behaviors. These courses will provide hands-on, real-world experience for the students.

The course delivery will conclude with an internship and a Senior Seminar, that will include:

  • a semester-long mentor (professional) relationship,
  • a web-based portfolio review, and
  • capstone experience.
TERM
COURSE
NOTES
First Year – FALL
CO110 – Fundamentals of Communication (ALL)
AR271 – DM:Design Software
CO331 – PR Concepts or CO235 – Principles of Advertising (Ad/PR)
Dependent on student schedule
First Year – SPRING
CO225 – Mass Media and Society (ALL)
HC/NU305 – Healthcare Policy (ALL)
Online
CO213 – Strategic Presentations (Ad/PR)
CO223 DM: Shooting and Lighting (Digital Media DM)
Second Year – FALL
CO331 – PR Concepts or CO235 – Principles of Advertising (Ad/PR)
Dependent on student schedule
CO327 – DM: Editing and Audio (DM)
HC320 – Managed Healthcare (ALL)
Online
Either CO319 – Digital Media Campaigns OR CO317 – Promotional Writing (Ad/PR)
CO317 offered in even years
Second Year – SPRING
CO338 – DM:After Effects and Motion Graphics (DM)
CO415 – Integrated Brands (Ad/PR)
AR221 – Beginning Photography (DM)
HC330 – Org. Healthcare Services (ALL)
Online
Third Year – FALL
CO391 – Issues in Media Law
Either CO319 – Digital Media Campaigns OR CO317 – Promotional Writing (Ad/PR)
CO317 offered in even years
HC335 – Healthcare Planning and Marketing (ALL)
Online
Third Year – SPRING
CO495 – Internship (ALL)
CO216 – Corporate Scriptwriting (DM)
Fourth Year – FALL
CO391 – Communication Theory (ALL)
CO425 – Intermediate Production (DM)
CO452 – Communication Management Seminar (Ad/PR)
Fourth Year – SPRING
CO427 – Advanced Production (DM)
CO499 – Senior Seminar (ALL)

Open to all Communication students majoring in Advertising & Public Relations, Sports, Communication, or Film & Digital Media. Students are awarded grants up to $2,000 annually.

Requirements

  1. Full-Time Student majoring in Communication
  2. Regular Admissions Status (If the student is provisional admit, the student must attain regular status at the completion of the first academic year.)
  3. Personal Interview with Communication Faculty
  4. Letter of Recommendation from High School or College Instructor, Counselor, or other appropriate representatives (internship or work supervisor, coaches, adult media club director, etc.)
  5. Work hours in the Communication department based on the grant amount awarded.

In order to renew, you must

  1. Enroll in a minimum of 9 hours of CO credits first academic year and a minimum 15 hours of CO credits each year thereafter.
  2. Maintain Full-time Student Status
  3. Maintain a 3.0 in communication classes taken at Avila.
  4. After the second academic year student must present a DVD/portfolio of work for review and renewal.

If you have any questions and to set up an interview, please contact nicole.esquibel@avila.edu.

 

Newspaper (Talon News Media) Scholarships
Requirements

  1. Full-Time Student
  2. Regular Admissions Status (If the student is provisional admit, the student must attain regular status at the completion of the first academic year.)
  3. Personal Interview with Communication Faculty
  4. Letter of Recommendation from High School or College Instructor, Counselor, or other appropriate representatives (internship or work supervisor, coaches, adult media club director, etc.)
  5. Optional:  Work Samples (News stories (written, video, audio); original writing samples; design and layout samples, photojournalism, audio or video podcasts, etc.)  Bringing in work samples can help increase the size of the grant.

Requirements to renew Newspaper (Talon News Media) scholarships

  1. Must actively participate in TNM activities as team members and attend meetings, contribute to planning, organizing, and production of TNM publications and programs even if not enrolled for credit or work-study.
  2. Must sequentially enroll in and successfully complete Introduction to Journalism, Writing for the Media, Talon Practicum 385 (1 hr), and Talon Practicum 485 (3 hours).
  3. Must during the first semester join (at Talon’s expense) and remain in good standing with the American Collegiate Press Association and the Missouri Media College Association standards and practices.

If you have any questions and to set up an interview, please contact Joe.Snorgrass@avila.edu.


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