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March 2013

Emily Hoskins Communication Alumni Lectures at Avila

Emily  Hoskins, Director of Promotions for the Kansas City T-Bones Baseball Club (2010 grad and communication major) visited with Dr. Snorgrass' Intregrated Branding course to share her insights on the state of branding in sports.  Emily shared the importance that sports teams at all levels build loyal followings through the use of social media coupled with market segmentation.  Snorgrass shared that he is delighted when his former students are successful in their chosen fields and come back to share their experiences with current students.

 

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