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Avila All Star

One of Roberto Camacho's first projects as a professional designer was "unforgettable."  Camacho, who received his BFA in Graphic Design in May 2011, was excited when his firm, Willoughby Design, was approached about creating a campaign for the 2012 MLB All Star game.

"We were really excited when the Kansas City Convention of Visitors Association (KCCVA) approached us about designing a campaign for the MLB All Star game. The purpose was to encourage our city to engage and showcase our fanticism in preparation to this huge event. We were very eager to get started because it's not often when your city gets to host such an event.  The shortened term "fan" was first coined in Kansas City, so the KCCVA wanted us to roll with that idea."

The team had a short timeline to get things done so they had all hands on deck for the brainstorming and then divided ideas for the concept development. 

"Once the ball (in this case baseball) got rolling, it was hard to stop it," Camacho reported. "The firm presented three concepts to the KCCVA board and then the fun began."

The Willoughby Design team created web and social media, street graphics, window decals, billboards, magazine ads, stickers, buttons, t-shirts, hats and more and the result, FanatiKCs, was fantastic.

"Although at the time, the amount of work was overwhelming, from grueling critique sessions with revisions after revisions, to a fun photo-shoot with KC Mayor Sly James, this is the one I will never forget."

To read more about the FanatiKCs campaign visit:

Willoughby Design Blog



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