We are looking for students who are excited and committed to preparing for successful careers in advertising, copywriting, public relations, sales, event planning or sports marketing. The advertising/public relations concentration is a reality-based curricula that allows students to combine theoretical knowledge with practical experience. Faculty bring real clients into the classroom where students have opportunities to:
create advertising plans and proposals
write news releases and promotional pieces
learn techniques for creative ad strategies
publish in various campus publications
network with professionals in advertising and PR
organize and publicize campus events
learn market research
develop web page
Students gain valuable practical experience and professional contacts, which translates into a competitive advantage in their job hunts. Additional experience is gained from on-campus practicums and professional internships.
All advertising and public relations students complete a portfolio showcasing their professional work prior to graduation.
The program's guiding principles are:
Students need broad educational experiences to explore their interests and talents in order to discover their best career choices.
Students need lots of opportunity to practice their skills with real projects in the classroom, professional internships, and on-campus practicums.
Graduates need a competitive edge to get that first job. All students complete a portfolio showcasing their specific job skills.
How can Avila's communication department accomplish so much? We are blessed with a dynamic combination of four factors.
Faculty - our entire faculty have professional experience, as well as academic credentials. Check out our Faculty web page.
Size - Without small classes, we could not assure that all our students work with real clients, have internships, and complete portfolios.
Facility - A program like ours needs the up-to-date facilities to teach student professional skills, using computer software that students will encounter in their careers. Check out our Facility web page.
Location - We are lucky to be blessed with a spacious, safe, suburban setting in metropolitan Kansas City. The city provides a pool of real clients for classroom projects, an abundance of professional internship opportunities, and outstanding adjunct instructors who teach courses in their professional specialties. Check out our Internship web page.
Avila University
11901 Wornall Rd
Kansas City, MO 64145
