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VIS
SCHOOL OF VISUAL
& COMMUNICATION ARTS
COM

t: 816.501.3646
f: 816.501.2445
viscom@avila.edu

ADVERTISING & PUBLIC RELATIONS, BA

Degree Requirements  |  Scholarships  |  Careers  |  Minor

The advertising and public relations concentration is reality-based. Blending theoretical knowledge with practical experience, a degree of Bachelor of Arts in Communication from Avila prepares students for successful careers in advertising, brand management, copywriting, public relations, sales, event planning or sports marketing. Students have opportunities to:

  • Create advertising plans and proposals using traditional and new media
  • Write media releases and promotional pieces for real clients
  • Learn techniques for creative branding strategies including social media
  • Publish in various print and electronic campus publications
  • Organize and publicize campus events
  • Learn and conduct market research
  • Develop web pages and integrated brand promotions
  • Network with experienced faculty and professionals in advertising and PR

Additional experience is gained from professional internships.  These practical experiences and professional contacts translate into a competitive advantage in the job market.

All advertising and public relations students complete a portfolio showcasing their professional work prior to graduation.

 
WHY AVILA?
AIGAiabcAmerican Advertising Federation


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