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VIS
SCHOOL OF VISUAL
& COMMUNICATION ARTS
COM

t: 816.501.3646
f: 816.501.2445
viscom@avila.edu

ADVERTISING & PUBLIC RELATIONS
- Degree Requirements

Scholarships  |  Careers

The Communication department provides a broad base of theoretical and practical coursework in the communications industry. The candidate for the Bachelor of Arts degree must fulfill all general degree requirements. In addition to completing core foundation courses and learning the use of software across the field, students will develop skills suited to their particular career interests.

Bachelor of Arts (B.A.) in Communication
Degree Requirements:

  Credit Hours
Core Curriculum
(Click to view Avila's Core Curriculum)
40-43
Communication Foundation 24
Advertising & PR Concentration 36
General Electives 25-28
Total Credit Hours 128

 

Communication
CO 125 Intro to Journalism
CO 225 Mass Media & Society
AR/CO 271 Digital Media: Design Software
CO 360 Media Law
CO 391 Communication Theory
CO 495 Internship
CO 499 Senior Seminar
   
Advertising & Public Relations
CO 213 Strategic Presentations
CO 235 Advertising
CO 312 Writing Plans, Proposals & Presentations
CO 317 Promotional Writing
CO 319 Media Writing
CO 331 PR Concepts
CO 415 Integrated Branding
CO 435 Practicum
CO 452 Corporate Communications Seminar
  3 credit hours of Talon Practicum
  6 credit hours of Communication (CO) electives
   
   


 
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