Style Guide for Avila University

STYLE GUIDE

The Avila University Style Guide is a useful tool for maintaining a consistent message and writing style. Entries in this guide conform to the Associated Press writing style, which is the style the OMC uses for all public correspondence; many entries are specific to Avila University. If you have comments or questions, please contact the Office of Marketing & Communication.

COLORS
Whenever possible, PMS 2627 (purple) and PMS 871 (gold) should be used to anchor all major communication projects - creating a strong, immediate association with Avila University. This is especially true for primary external audiences such as potential students.

PMS 2627

#42115F

C = 85
M = 100
Y = 27
K = 25

PMS 871

#847248

C = 44
M = 46
Y = 78
K = 19

FONTS
Baskerville Old Face is the type family that should be used for all text associated with the Avila University logo.

CLICK HERE FOR WRITING STYLES