May 17, 2012
There aren’t many college students who can consider themselves among the world’s best at anything. But two Avila University business students can.
A pair of students in Professor Daniel George’s business policy class, Wathiq Alamro and Yanling Jiang, earned a global top 100 ranking for their company’s performance in the Business Strategy Game (BSG) for the week of April 30-May 6, 2012.
Alamro, a senior from Saudi Arabia, and Jiang, a graduate student from China, finished in a tie for 44th place in BSG’s Industry 13, which involved the operation of a fictitious athletic footwear company.
“It’s quite impressive for a school our size to earn this high a ranking,” said George, Ph.D., who added that the BSG was used by 45,000 students in 2,500 classes at nearly 500 universities/colleges in 35 countries. “It shows an ability on the students’ part to process a lot of information. The game spits out a lot of reports, not only on your own performance, but on your competitors.
“Wathiq and Yanling did quite well. They had their heart and soul into it from the very beginning.”
George said he’s had students competing in BSG, which is sponsored by global publishing giant McGraw-Hill, since 1992 and, in that time, has had “two or three” other teams earn top 100 rankings.
Students who play the game are assigned to manage a fictional company. George said the athletic shoe company his students were charged with were allotted a $238 million net worth, with profits of $25 million. They were required to make decisions in 9-10 different areas, including factory capacities, inventory, product quality and salary structure.
The teams were rated on the following criteria: earnings per share, return on average equity, stock price, bond rating and image rating. Alamro and Jiang not only ranked in a tie for 44th overall, but were 13th in earnings per share, 19th in return on average equity and an especially impressive seventh in stock price.
“The group did very well to finish top 100,” George said, “but I have found that even those that don’t finish there get a good feel for what it’s like to run a company.”
Avila University is a private, co-educational, values-based liberal arts institution founded by the Sisters of St. Joseph of Carondelet, offering undergraduate, graduate, and adult degree programs. Avila University is located at 119th and Wornall Rd in southwest suburban Kansas City, Mo.