January 6, 2011
For more information, contact Bob Luder at 816.501.2434.
KANSAS CITY, Mo - - A group of Avila University communications students did their best to impress some marketing and finance officials last month and, by all accounts, they succeeded in a big way.
A team of marketing and finance officers from the Bank of Lee's Summit visited professor Linda Strelluf's promotional writing class Dec. 6 to critique the students' semester projects. The students were assigned the task of creating a loan campaign. Each was required to research a target market, develop a theme, create promotional materials, write a feature story and news release, write a formal proposal and present that proposal to bank officials.
"The students' work was like a breath of fresh air," said Bank of Lee's Summit marketing officer Kelly Spencer. "Our critique turned into an opportunity for both our bank and for Avila's communication students."
Valerie Reed's campaign, Missing Something, is scheduled to run in a special edition of The Lee's Summit Journal and go out to 44,000 homes in Lee's Summit on Jan. 15.
Brian Garrison's campaign, Here to Lend a Hand, has been tapped for the bank's commercial loan promotion this spring.
"I will present Trisha Simmons' Lendability campaign to the Bancability board of directors, who represent 48 banks, at the February board meeting," Spencer said. "This is a great campaign, and it needs to be shared with the whole group."
Avila University is a private, co-educational, values-based liberal arts institution founded by the Sisters of St. Joseph of Carondelet, offering undergraduate, graduate, and adult degree programs. Avila University is located at 119th and Wornall Rd in southwest suburban Kansas City, Mo.