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Avila to host major AMA event -
Facebook executive to lead panel on social media at Annual Seminar

April 19, 2011
For more information, contact Bob Luder at 816.501.2434.

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NEWS RELEASE

KANSAS CITY, Mo - - Avila University's Goppert Theatre once again will be host to the American Marketing Association's Annual Seminar, scheduled for 8 a.m.- noon May 3. The topic for the 2011 Seminar – and, one of the hottest topics in marketing today – will be social media and its role in business marketing strategies. The focus will be to move beyond the basics of the Facebook social phenomenon and on to marketing implications to tap into the network of hundreds of millions of customers around the world. Leading the panel of guest speakers will be Brad Keown, regional director at Facebook, with more than 11 years of interactive media experience. Other featured speakers will include William Morris, director of Gatorade's Mission Control, that company's social monitoring tool, and Jonathan Busky, senior director of sales innovation & marketing solutions with Café Mom. John Holt, news anchor at WDAF Fox 4, will return as the program's moderator and host.

Activities will start at 8 a.m. with a networking breakfast/registration period followed by an interactive and entertaining program at 9. Holt will use questions submitted in advance by audience members as a guide for his interviews with guest speakers. The content is promised to be tailor-made for a Kansas City audience.

Registration for AMA members/business educators is $50; non-members $125; full-time student $25. There are a limited number of "scholarship" seats for students courtesy of contributors to the AMA's scholarship fund. Parking is free, though carpooling is encouraged because of limited parking space.

Sponsorships also are available with sponsor rates of $100 to companies with five or more employees in attendance.

Following the seminar, an event will be held entitled "Communicate, Circulate, Convince and Close – How to Ramp Up Your Job Search to Get Employed Fast!" It's scheduled for 12:15-1:30 p.m. that day in Borserine Hall 423, just upstairs from the Goppert Theatre lobby. It's free to students, but they must sign up in advance on the AMA Web site.

For general registration or more information, visit www.ama-kc.org.


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Avila University is a private, co-educational, values-based liberal arts institution founded by the Sisters of St. Joseph of Carondelet, offering undergraduate, graduate, and adult degree programs. Avila University is located at 119th and Wornall Rd in southwest suburban Kansas City, Mo.