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MBA Marketing Programs Concentration

Avila's MBA Marketing prepares students for advanced work in managing the entire marketing process. MBA Marketing programs may include marketing research, promotion, marketing strategic planning, and international marketing. Plus, students will learn from and have access to a wide variety of marketing professionals in the Kansas City area. 

Course Requirements

Note: Some of the undergraduate pre-requisites and core courses can be waived if prior coursework has been successfully completed.  A minimum of 30 graduate hours is required.

 

Undergraduate Prerequisites  

College Algebra  

 

CORE COURSES 

AC 501 Financial Accounting

EC 501 Economic Concepts

EC 540 Statistical Analysis

EC 541 Quantitative Analysis

BL 505 Business Legislation

MG 622 Organizational Behavior and Development

BU 601 Business, Government & Society

MG 629 Current Issues in Management 

MK 610 Marketing Management

MK 615 Marketing Strategy 

FI 630 Financial Management I

FI 635 Financial Management II

 

CONCENTRATION COURSES

EC 612 Managerial Economics OR
  EC 611 Aggregate Income Analysis

AC 650 Managerial Accounting

MK 611 International Marketing

MK 613 Promotion

MK 617 Marketing Analysis

BU 699 Organizational Policy & Strategy