The Marketing concentration prepares students for advanced work in managing the marketing process. Course work may include marketing research, promotion, marketing strategic planning, and international marketing.
All seven concentrations require College Algebra as a prerequisite.
The following courses are common to all seven concentrations and may be waived if comparable courses have been successfully completed at the undergraduate level. However, all programs must include a minimum of 30 graduate hours.
Financial Accounting (AC 501)
Economic Concepts (EC 501)
Statistical Analysis (EC 540)
Quantitative Analysis (EC 541)
Business Legislation (BU 505)
Management Processes (BU 521)
Marketing Management (BU 610)
Financial Management I (BU 630)
Organizational Behavior and Development (BU 622)
The following courses are upper division graduate courses, and all are three credit hours. They are common to all seven concentrations and may be required for each:
| Current Issues in Management (BU 629) |
if BU 521 is waived |
| Marketing Strategy (BU 615) |
Required for the Marketing Concentration |
| Financial Management II (BU 635) |
if BU 630 is waived |
| Organizational Policy & Strategy (BU 699) |
Required for all seven concentrations |
At a minimum, all programs must include either BU 615 or BU 635 and some programs may include both courses. BU 699 is the capstone experience of the MBA program. It takes the place of a Master's thesis.
In addition to the core courses, the Marketing Concentration includes the following: |
