Business students win $10,000 award from DST
Four Avila University business students recently won first place in the Gould Scholastic Award competition, sponsored by DST Systems, Inc., for their project dealing with the issue of big data and its implications on today’s businesses.
The students – Stephanie Steger (pictured), Brittani Ball, Shaun Kelly and Yehong Lyu – will receive an award of $10,000 for the group and, in addition, $2,000 will be awarded to Avila University. The students, who all were in a fall 2013 undergraduate marketing class taught by Brian Buckler, Ph.D., will be honored at an awards banquet May 27.
Steger recently presented the project at Avila’s Student Scholar Day. The project dealt with the vast amount of information generated by marketers the last few years in the era of social media and looked at methods companies could use to leverage such information to their advantage. It looked at ways to improve customer satisfaction, enhance communication, gauge customer sentiment and nurture customer loyalty. It also looked at how such data can expand upon existing customer/business relationships by boosting sales and formulating future product offerings, as well as looking at future challenges and trends associated with processing such a large amount of data.
2014 SCHOOL OF BUSINESS ACADEMIC HONOR AWARD WINNERS:
Robert Hayes Methuen, MA
Avila faves: Living on second floor Carondelet with many fun and interesting people.
Update/Plans: Currently in Avila’s MBA program
Charles Jones Kearney, MO
Avila faves: The feeling after I would finish my last final of each semester and I would walk out the doors and let out a howl of relief. The feeling of working so hard and finally achieving what I had been working for after so long makes me appreciate what I have accomplished every day. So in a way one could say that Avila provided me with a sense of accomplishment and pride.
Update/Plans: Cerner, Professional Services Consultant
Allison (A.J.) Miller St. Louis, MO
Accounting & William Randall Sowers Award
Avila faves: I love the small classes because students to get to know each other better and friendships develop and grow. Students also have the opportunity to develop a lasting professional relationship with the professors that can help in future careers.
Update/Plans: I will be attending Saint Louis University in the fall to earn my Master's Degree in Accounting. I plan on becoming a CPA and working at a company in St. Louis.
Masanori (Masa) Takaya Oita prefecture, Japan
Avila faves: My favorite moment at Avila University is when I participate in discussions. As an international student, it is not easy to share my opinions with other domestic students in class. I did not speak any English when I came here 3 years ago. Now, I feel very confident communicating in English, and the fact I have made it this far was not easy but has been an amazing experience.
Update/Plans: I received a job offer from a Japanese company. I will be working in Japan for a couple of years. The company is expanding globally and trying to open 100 stores in the United States in the next 5 years, so I feel like I have a good chance to come back.