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MARKETING

Avila’s Marketing major will provide you with a strong background to enter this popular, fast-paced and dynamic field.  This flexible degree opens doors to exciting opportunities in advertising/public relations, marketing research, personal selling, consulting, brand/product management to name but a few.  Marketing majors are also very well positioned to enter MBA programs of study.  Avila Marketing students frequently pursue high quality internships, part-time work and related minors such as Communication or Psychology to position themselves for a wider variety of career options.



SPECIAL NOTE: If a student graduates with relevant work or internship experience, the student can expect a higher than median starting salary and more career options i.e., in the areas of Advertising and Marketing Management.

>>> Get the current COURSE REQUIREMENTS



CAREER OPPORTUNITIES
Listed below are a sample of possible entry-level career opportunities with a Marketing degree. The U.S. median salary is listed with each position. Click on a job position to get a brief description of the job responsibilities. Source: www.salary.com, September 2013



Advertising Coordinator - $54,581
Organizes advertising for print media. Coordinates scheduling and promotions to ensure client satisfaction and project completion. Maintains client relationships.
eCommerce Marketing Analyst- $61,432
Oversees item pricing, and merchandise additions and deletions for retail operations. Ensures accuracy of pricing data in database and of automated pricing systems. Provides reports to management as needed.

Collects and analyzes data to evaluate existing and potential online markets. Uses traffic tracking applications to recognize user patterns and trends to help formulate effective marketing techniques.
Logistics Analyst - $47,497
Enhances product workflow by analyzing and developing logistics plans that affect production, distribution, and inventory. Creates and reviews procedures for distribution and inventory management to maximize customer satisfaction and minimize cost.
Marketing Assistant - $38,615
Coordinates and assists with the marketing activities of a product or business line which may include advertising, direct mailing, printing, customer events, and trade shows.
Marketing Coordinator - $50,963
Coordinates and implements marketing communication projects with responsibilities that include public relations, special events management, advertising, and creating brand awareness. Organizes the preparation of proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports. Prepare status reports on marketing efforts.
Market Research Analyst - $52,527
Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales.
Product Marketing Analyst - $59,231
Prepares marketing strategies and programs for a product or product line. Evaluates product performance to help develop and update company goals and objectives. Advises sales team on any relevant product concerns. Recommends changes to current product development procedures based on market research and new trends.
Promotions Specialist (Web) - $51,483
Manages website promotions of company products including home pages, online banners and emails. Uses traffic tracking applications to recognize user patterns and trends to help formulate effective marketing techniques. Undertakes search engine optimization to drive users to the company's website.
Public Relations Specialist - $45,044
Prepares and disseminates information regarding an organization through newspapers, periodicals, television and radio and other forms of media.
Retail Manager Trainee - $37,538
Oversees item pricing, and merchandise additions and deletions for retail operations. Ensures accuracy of pricing data in database and of automated pricing systems. Provides reports to management as needed.
Sales Analyst - $46,090
Prepares sales forecasts and collects and analyzes data to evaluate current sales goals. Researches and evaluates current economic conditions that may affect the organization's ability to sell its products or services in the marketplace. Assists in the development of sales quotas and forecasts for the sales team. Recommends changes to current sales techniques, procedures or promotional efforts based on market research and new trends.
Sales Representative - $55,900
Develops new prospects and interacts with existing customers to increase sales of an organization's products and/or services.


11901 Wornall Road    :    Kansas City, MO 64145    :    816.501.2400    :    800.GO.AVILA (462-8452)     :    Admission@Avila.edu