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Corporate Communications Degree

  • Corp. Comm. Degree
  • Course Requirements
  • Class Schedule
  • Course Rotation
  • Careers

Blending theoretical knowledge with practical experience, a corporate communications degree from Avila prepares students for successful communications careers in advertising, brand management, copywriting, public relations, sales, event planning or sports marketing. Students have opportunities to learn the following in the 128 credit hour Corporate Communication degree:

  • Create advertising plans and proposals using traditional and new media
  • Write media releases and promotional pieces for real clients
  • Learn techniques for creative branding strategies including social media
  • Publish in various print and electronic campus publications
  • Organize and publicize events
  • Learn and conduct market research
  • Network with experienced faculty and professionals in advertising and PR
  • Gain the ability to communicate an organization's message efficiently through the proper channels
  • Learn the art of communicating in a crisis and effective crisis management

Avila Advantage's Corporate Communications degree offers you the flexibility you need to earn your degree without giving up the rest of your life to do it. Courses are offered online, on-campus, or blended formats. Each course is eight weeks or in a weekend intensive schedule. Whenever you need, you can start, pause, and restart your program.

 

 


Course Requirements

The business communication courses offered in the Corporate Communications degree help you zero in on the industry while other required courses provide a strong, well-rounded curriculum.


 

Level I Core Requirements  

Composition I OR II  

Fundamentals of Communication  

Finite Math, College Algebra, OR Calculus
Computer Competency *
 


Level II Core Requirements  

World Civilizations OR American History  

Literature  

Philosophy  

Religious Studies  

Philosophy OR Religious Studies  
  (May substitute this requirement with a Level III Religious Studies/Philosophy course)  

Art, Music OR Theatre  

Natural Science  

Social Institutions  
  (Personal Financial Planning, Legal Aspect Bus, Survey Econ, American National Government, Intro to Sociology, or Social Problems/Change)

Self and Society *  
  (Cult Anthropology, Conflict Resolution, Mass Media & Society, Gen Psych, Psychology of Women, Human Relations in Organizations or Intro to Sociology – only if not taken for social institutions)


Level III Core Requirements - courses available only at Avila University


 


 


Major-Related Requirements  

BU 110 Understanding Computers*  

EN 112 Composition II*  

PY 101 General Psychology *  

Professional Studies Core Requirements  

BU 305 Legal Aspects of Business*  

BU 321 Management  


BU 322
PY 360
Org Behavior & Development OR
Organizational Psychology
 

CO 213 Strategic Presentation  

CO 312 Writing Plans & Proposals  


EC 202
EC 203
Principles of Microeconomics OR
Principles of Macroeconomics
 

EC 240 Statistical Analysis  

PY 212 Conflict Resolutions  

PY 380 Leadership  

Corporate Communication Requirements  

BU 310 Marketing  

BU 312 Consumer Behavior  

BU 411 International Marketing  

CO 225 Mass Media & Society  

CO 235 Principles of Advertising  

CO 317 Promotional Writing  

CO 331 Public Relations Concepts  

CO 415 Integrated Brand Communication  


Courses not listed count as General Electives required to complete at least
128 credit hours.

 

Class Schedule

Spring Semester 2014
January 6 - April 26

Summer Semester 2014
April 28 – August 16

Course Rotation

 

CORE COURSE ROTATION
Level I
EN 111  English Comp I   Fall Face-to-Face
EN 111  English Comp I   Spring Online
EN 111  English Comp I   Summer Face-to-Face
CO 110 Fundamentals of Communication Fall (starting Fall 2014) Online
CO 110 Fundamentals of Communication Spring  Face-to-Face
MA 051 Math Fundamentals Fall 16-wk
MA 051 Math Fundamentals Spring 16-wk
MA 051 Math Fundamentals Summer 16-wk
MA 115 Finite Math Fall Face-to-Face
MA 115 Finite Math Spring Face-to-Face
MA 115 Finite Math Summer Face-to-Face
BU 110C Understanding Computers  Fall Online
BU 110C Understanding Computers  Spring Online
ED 101  Strategies for Academic Success Fall Online
ED 101  Strategies for Academic Success Spring Online
ED 101  Strategies for Academic Success Summer Online
 
Level II
HI 112C  World History II  Summer Face-to-Face
EN 265C Literature & Culture  Fall (starting Fall 2014) Online 
EN 265C Literature & Culture  Spring Face-to-Face
EN 265C Literature & Culture  Summer Face-to-Face
PL 111C Introduction to Philosophy  Fall  Online
PL 255C Ethics  Fall  Face-to-Face
PL 255C Ethics  Spring  Blended
PL 255C Ethics  Summer Online
RS 117 World Religions Fall  Online
RS 117 World Religions (2) Spring  Face-to-Face
RS 117 World Religions Summer Face-to-Face
AR 110 Survey of Art Summer Online
MU 110C Music Appreciation  Fall Face-to-Face
MU 110C Music Appreciation  Spring Face-to-Face
BI 111 General Biology  Fall Online
BI 111 General Biology  Spring Online
BI 111 General Biology  Summer  Online
CH 115 Molecules that Matter Spring Online
SO 101 Intro to Sociology Fall Online
SO 101 Intro to Sociology Summer Online
 
Level III
IS/RS 311 Peace Studies  Fall Blended
IS/RS 311 Peace Studies  Spring Blended
IS/PL 312 Bioethics Summer Online
IS 340 Mediation Spring Face-to-Face
IS/RS 326 Shaping the American Dream Fall Face-to-Face
 
Professional Studies Core
BU 321 Management Fall Face-to-Face
BU 321 Management Spring Online
BU 321 Management Summer Blended
BU 322C Org Behavior Fall Blended
BU 322C Org Behavior Spring Face-to-Face
BU 322C Org Behavior Summer Online
PY 360 Org Psychology Fall Online
PY 360 Org Psychology Spring Online
CO/PY 212C Conflict Resolution Fall Face-to-Face
CO/PY 212C Conflict Resolution Spring Face-to-Face
CO/PY 212C Conflict Resolution Summer Weekend
CO 213 Strategic Presentation  Spring Face-to-Face
CO 213 Strategic Presentation  Summer Face-to-Face
CO 312 Writing Plans/Proposals/Presents. Fall Face-to-Face
CO 312 Writing Plans/Proposals/Presents. Summer Face-to-Face
CO/PY 321C Leadership Fall Face-to-Face
CO/PY 321C Leadership Spring Online
CO/PY 321C Leadership Summer Blended
BU 305 Legal Aspects of Business I Fall Online
BU 305 Legal Aspects of Business I Spring Online
BU 305 Legal Aspects of Business I Summer Blended
EC 202C Microeconomics Fall-even years Face-to-Face
EC 202C Microeconomics Summer Online
EC 203 Macroeconomics Fall-odd years Face-to-Face
EC 203 Macroeconomics Spring Online
EC 240 Statistics Fall Face-to-Face
EC 240 Statistics Spring Face-to-Face
EC 240 Statistics Summer Face-to-Face
EN 112  English Comp II  Fall Face-to-Face
EN 112  English Comp II  Spring Online
EN 112  English Comp II  Summer Face-to-Face
PY 101C Gen Psych  Fall Online
PY 101C Gen Psych  Spring Face-to-Face
PY 101C Gen Psych  Summer Online
 
Corporate Communication major
BU 310 Marketing Spring Face-to-Face
BU 310 Marketing Summer Online
BU 312 Consumer Behavior Summer Online
BU 411 International Marketing Spring Face-to-Face
CO 225C Mass Media Fall Face-to-Face
CO 235 Advertising Summer Online
CO 317 Promotional Writing  Spring Face-to-Face
CO 331 PR Concepts Fall Face-to-Face
CO 415C Integrated Marketing - capstone Spring Face-to-Face
 

 

 

 

Careers with a Corporate Communication Degree

A Corporate Communications degree enables you to become a more effective communicator in careers fields such as:

  • Advertising
  • Branding
  • Marketing
  • Mass Media
  • Public relations
  • Writing