Corporate Communications Degree

Blending theoretical knowledge with practical experience, a corporate communications degree from Avila prepares students for successful communications careers in advertising, brand management, copywriting, public relations, sales, event planning or sports marketing. Students have opportunities to learn the following in the 128 credit hour Corporate Communication degree:

• Create advertising plans and proposals using traditional and new media
  
• Write media releases and promotional pieces for real clients
  
• Learn techniques for creative branding strategies including social media
  
• Publish in various print and electronic campus publications
  
• Organize and publicize events
  
• Learn and conduct market research
  
• Network with experienced faculty and professionals in advertising and PR
  
• Gain the ability to communicate an organization's message efficiently through the proper channels
  
• Learn the art of communicating in a crisis and effective crisis management

Avila Advantage's Corporate Communications degree offers you the flexibility you need to earn your degree without giving up the rest of your life to do it. Courses are offered online, on-campus, or blended formats. Each course is eight weeks or in a weekend intensive schedule. Whenever you need, you can start, pause, and restart your program.

 

 

Course Requirements

The business communication courses offered in the Corporate Communications degree help you zero in on the industry while other required courses provide a strong, well-rounded curriculum.

 

Level I Core Requirements
	Composition I OR II
	Fundamentals of Communication
	Finite Math, College Algebra, OR Calculus Computer Competency *

Level II Core Requirements
	World Civilizations OR American History
	Literature
	Philosophy
	Religious Studies
	Philosophy OR Religious Studies
	(May substitute this requirement with a Level III Religious Studies/Philosophy course)
	Art, Music OR Theatre
	Natural Science
	Social Institutions
	(Personal Financial Planning, Legal Aspect Bus, Survey Econ, American National Government, Intro to Sociology, or Social Problems/Change)
	Self and Society *
	(Cult Anthropology, Conflict Resolution, Mass Media & Society, Gen Psych, Psychology of Women, Human Relations in Organizations or Intro to Sociology – only if not taken for social institutions)

Level III Core Requirements - courses available only at Avila University

Major-Related Requirements
	BU 110	Understanding Computers*
	EN 112	Composition II*
	PY 101	General Psychology *

Professional Studies Core Requirements
	BU 305	Legal Aspects of Business*
	BU 321	Management
	BU 322 PY 360	Org Behavior & Development OR Organizational Psychology
	CO 213	Strategic Presentation
	CO 312	Writing Plans & Proposals
	EC 202 EC 203	Principles of Microeconomics OR Principles of Macroeconomics
	EC 240	Statistical Analysis
	PY 212	Conflict Resolutions
	PY 380	Leadership

Corporate Communication Requirements
	BU 310	Marketing
	BU 312	Consumer Behavior
	BU 411	International Marketing
	CO 225	Mass Media & Society
	CO 235	Principles of Advertising
	CO 317	Promotional Writing
	CO 331	Public Relations Concepts
	CO 415	Integrated Brand Communication

Courses not listed count as General Electives required to complete at least
128 credit hours.

 

Class Schedule

Summer Semester 2013
April 29 - August 17

• Avila Class Schedule
• Truman Class Schedule

Fall Semester 2013
August 19 - December 14

• Avila Class Schedule

Course Rotation

 

CORE COURSE ROTATION
FALL	SPRING	SUMMER
BI 111 General Biology (o)	BI 111 General Biology (o)	BI 111 General Biology (o)
	BU 110 Understanding Computers
	CO 110 Fundamentals of Communication
EN 111 English Comp I
EN 265 Literature & Culture	EN 265 Literature & Culture	EN 265 Literature & Culture
		HI 112C World Civilizations II
	IS 340 Mediation
IS/RS 311C Peace Studies (b)	IS/RS 311C Peace Studies (b)
IS/RS 326 Shaping the American Dream
MA 051 Math Fundamentals		MA 051 Math Fundamentals
MA 115 Finite Math		MA 115 Finite Math
MU 110C Music Appreciation	MU 110C Music Appreciation
PL 111C Intro to Philosophy
PL 255C Ethics	PL 255C Ethics	PL 255C Ethics (o)
	RS 113C New Testament	RS 113C New Testament
RS 115 Old Testament
(o) = Online; (b) = Blended; (w) = Weekend
CORP. COMM. - Professional Studies CORE COURSE ROTATION
FALL	SPRING	SUMMER
BU 305 Legal Aspects of Business (o)	BU 305 Legal Aspects of Business (o)	BU 305 Legal Aspects of Business
BU 321 Management	BU 321 Management (o)	BU 321 Management (o)
BU 322 Org Behavior (o)	BU 322 Org Behavior	BU 322 Org Behavior (o)
	CO 213 Strategic Presentation
		CO 312 Writing Plans/Proposals/Presentations
EC 202 Microeconomics	EC 202 Microeconomics (o)
EC 203 Macroeconomics	EC 203 Macroeconomics (o)
	EC 240 Statistics	EC 240 Statistics
	EN 112 English Comp II
PY 101 General Psychology (o)		PY 101 General Psychology (o)
PY 212 Conflict Resolution	PY 212 Conflict Resolution	PY 212 Conflict Resolution (w)
		PY 360 Org Psychology (o)
PY 380 Leadership
(o) = Online; (b) = Blended; (w) = Weekend
CORPORATE COMMUNICATION COURSE ROTATION
FALL	SPRING	SUMMER
	BU 310 Marketing	BU 310 Marketing
	BU 312 Consumer Behavior	BU 312 Consumer Behavior (o)
	BU 411 International Marketing	BU 411 International Marketing
CO 225 Mass Media
		CO 235 Advertising
	CO 317 Promotional Writing
CO 331 PR Concepts
	CO 415 Integrated Marketing – capstone
(o) = Online; (b) = Blended; (w) = Weekend

 

 

 

Careers with a Corporate Communication Degree

A Corporate Communications degree enables you to become a more effective communicator in careers fields such as:

• Advertising
• Branding
• Marketing
• Mass Media
• Public relations
• Writing