July 1, 2013
Aimee Adams, a junior communication major from Independence, Mo., received the 2013 Sharon Berzok Student Award from the International Association of Business Communicators (IABC) during the association’s national conference June 24 in New York.
The award is the highest honor bestowed to a college student by the IABC, which since 1970 has provided a professional network of about 15,000 business communication professionals in more than 80 countries. It honors the highest standard of communication excellence in Gold Quill Awards student categories.
For winning, Adams received a $500 scholarship directed toward professional development, education or training.
“I was stunned and overjoyed when I heard the news,” Adams said. “It’s an amazing feeling to be recognized on an international level. I’m beyond blessed to be learning and working in a field I am so passionate about.”
Adams earned the honor with her project, The Glitter Run, which she created to raise money for cancer research and promote Paradise Park in Lee’s Summit, Mo. as a place for family fun. The project was part of an assignment given to Adams in promotional writing class. The Glitter Run combined a five-kilometer run/walk with a craft fair to draw interest from runners as well as crafters, bringing the two groups together to raise money supporting breast cancer research. Marketing for the event relied heavily on social media, taking advantage of the Etsy and Pinterest networks, popular amongst female crafters in their 20s and 30s, the target market.
“When I received a message from Tim Buckley, the 2013 International Association of Communicators’ Gold Quill chairman, telling me that Aimee Adams had been selected as this year’s student winner, I was speechless,” said communication professor Linda Strelluf. “I expected The Glitter Run to get good feedback, but winning the top award from the IABC is quite an accomplishment. I am very happy for Aimee; she has a bright future ahead of her.”
The 2013 Gold Quill Award program received more than 800 entries, of which 250 were chosen as winners. Adams was singled out from that group in her student category. She joins some impressive company. Last year’s Berzok Student Award winner attended prestigious Georgetown University. Two years ago, an international student from Singapore Management University won.
It’s been a big year for Adams, who was a member of the Avila University Cheer Team which won the Universal Cheerleading Association national championship Jan. 19 in Orlando, Fla.
“Avila has been the stepping stone for every one of my successes this year,” she said. “The family atmosphere, hands-on learning experiences and one-on-one teaching styles have provided me with an extraordinary college experience.
“My professors, peers and family have paved the way for my achievements. I am so grateful for their love and support.”
About Avila University
Avila University is a private, co-educational, values-based liberal arts institution founded by the Sisters of St. Joseph of Carondelet, offering undergraduate, graduate, and adult degree programs. Avila University is located at 119th and Wornall Rd in southwest suburban Kansas City, Mo.