AVILA UNIVERSITY 96 Twelve (12) hours of the same foreign language at the college level. Nine  ( 9) hours beyond basic courses in a business functional area with approval of advisor. Marketing A total of eighteen (18) hours. Plus the Business Core (42 hours). BU    417   Marketing Research Five (5) of the following: BU    312   Consumer Behavior BU    313   Promotion Strategy BU    316   Personal Selling BU    411   International Marketing BU    412   Services Marketing BU    415   Marketing Policy Minor in Business Administration 21 credit hours from the following: AC    201   Principles of Accounting I BU    305   Legal Aspects of Business I BU    310   Marketing BU    321   Management One upper division AC/BU/EC/LG 3 credit course. Choose two of the following three courses: AC    202   Principles of Accounting II EC 201   Principles of Macroeconomics EC 202   Principles of Microeconomics A minimum grade of “C” is required in courses required for a minor in Business Administration. Either  MA  115  or  MA  120  is  a  prerequisite  to courses   included   in   the   minor   in   Business Administration. At least 12 hours of courses numbered 300 or above in the minor must be completed at Avila University. A  minor  in  Business Administration  is  not  per- mitted for AC/BU/LG majors. BUSINESS COURSES (BU) BU/CS 110.  Understanding Computers. (3) Operation  and  use  of  a  computer  system,  soft- ware   applications   such   as   word   processing, spreadsheets and databases, e-mail and internet, fundamental    concepts    of    computer    system design, social and ethical issues relating to com- puter  use,  utilization  of  computers  to  problem- solve and to access current information, and other related topics.This course meets all computer lit- eracy competency requirements.  I, II, S. BU 230. Personal Financial Management. (3) This course is to provide students with the tools and  techniques  to  enhance  the  decision-making process   regarding   personal   financial   manage- ment. The course will cover such topics as cash management, credit and budgeting, investments, taxes, insurance and financial planning. For non- business  majors  only.  Prerequisite:  Sophomore standing. I. CORE-II. BU 305. Legal Aspects of Business I. (3) The  study  of  legal  issues  inherent  to  business operations such as contracts, intellectual proper- ty, torts, crimes and administrative regulation. I, II, S. CORE-II. BU 310. Marketing. (3) Introduction to the principles and practices of mar- keting  goods  and  services.  Strategy  and  planning are emphasized as well as a thorough treatment of product, pricing, physical distribution and promo- tional issues. The marketing concept is given exten- sive treatment. Prerequisite: EC 201 or 202. I, II, S. BU 312. Consumer Behavior. (3) Analysis of internal factors influencing consumer behavior and identification of variables basic to the segmentation of consumer markets. Prerequisites: BU 310 (or concurrently) and PY 101. II. BU 313. Promotion Strategy. (3) Examination of the variables of the promotional mix (advertising,  publicity,  personal  selling  and  sales promotion)  and  their  role  in  marketing  processes. Focus is on managing both interpersonal and mass communications, including positioning issues, mes- sage strategies and creative appeals; media evalua- tion, selection and placement; and the implementa- tion of sales promotions. Prerequisite: BU 310. I. BU 316. Personal Selling. (3) Principles and methods of effective personal sell- ing, customer analysis and methods of sales pre- sentations,  and  planning  and  coordinating  the sales function. Prerequisite: BU 310. II. BU 321. Management. (3) Principles of management applicable to any organ-