If a student graduates with relevant work or internship experience, the student can expect a higher than median starting salary and more career options i.e., in the areas of Advertising and Marketing Management.
Listed below are a sample of possible entry-level career opportunities with a Marketing degree.
. Click on a job position to get a brief description of the job responsibilities.
Advertising Coordinator - $50,235
Organizes advertising for print media. Coordinates scheduling and promotions to ensure client satisfaction and project completion. Maintains client relationships.
eCommerce Marketing Analyst- $63,974
Oversees item pricing, and merchandise additions and deletions for retail operations. Ensures accuracy of pricing data in database and of automated pricing systems. Provides reports to management as needed.
Collects and analyzes data to evaluate existing and potential online markets. Uses traffic tracking applications to recognize user patterns and trends to help formulate effective marketing techniques.
Logistics Analyst - $47,352
Enhances product workflow by analyzing and developing logistics plans that affect production, distribution, and inventory. Creates and reviews procedures for distribution and inventory management to maximize customer satisfaction and minimize cost.
Marketing Assistant - $37,366
Coordinates and assists with the marketing activities of a product or business line which may include advertising, direct mailing, printing, customer events, and trade shows.
Marketing Coordinator - $49,184
Coordinates and implements marketing communication projects with responsibilities that include public relations, special events management, advertising, and creating brand awareness. Organizes the preparation of proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports. Prepare status reports on marketing efforts.
Market Research Analyst - $49,325
Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales.
Product Marketing Analyst - $57,356
Prepares marketing strategies and programs for a product or product line. Evaluates product performance to help develop and update company goals and objectives. Advises sales team on any relevant product concerns. Recommends changes to current product development procedures based on market research and new trends.
Promotion Specialist (Web) - $49,809
Manages website promotions of company products including home pages, online banners and emails. Uses traffic tracking applications to recognize user patterns and trends to help formulate effective marketing techniques. Undertakes search engine optimization to drive users to the company's website.
Public Relations Specialist - $45,140
Prepares and disseminates information regarding an organization through newspapers, periodicals, television and radio and other forms of media.
Retail Manager Trainee - $39,197
Oversees item pricing, and merchandise additions and deletions for retail operations. Ensures accuracy of pricing data in database and of automated pricing systems. Provides reports to management as needed.
Sales Analyst - $46,556
Prepares sales forecasts and collects and analyzes data to evaluate current sales goals. Researches and evaluates current economic conditions that may affect the organization's ability to sell its products or services in the marketplace. Assists in the development of sales quotas and forecasts for the sales team. Recommends changes to current sales techniques, procedures or promotional efforts based on market research and new trends.
Sales Representative - $54,139
Develops new prospects and interacts with existing customers to increase sales of an organization's products and/or services.
